Retailer Miniso to ditch Japanese styling after Chinese outcry

Chinese language finances retailer Miniso Group Holding Ltd. apologized for styling itself as a Japanese designer model and mentioned it could change its brand, amid a wave of native nationalism fueled by geopolitical pressure over Taiwan.

The Guangzhou-based firm has lengthy promoted itself as Japanese-influenced, with a Japanese chief designer and Japanese characters on its procuring baggage and advertising and marketing language. This, it mentioned in an announcement on Miniso’s official Weibo account Thursday, was “mistaken.”