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Thailand’s fruit output is just 5.43 million tons a yr, however its export turnover in 2022 is anticipated to succeed in $8.53 billion. These figures are inflicting the Vietnamese fruit business to ask the query: When will we catch up?
In line with the Vietnamese Ministry of Agriculture and Rural Growth, Vietnam’s fruit output reaches as much as 12-13 million tons/yr. Subsequently, Vietnamese fruits aren’t solely sufficient for home consumption but in addition for exporting to 60 nations and territories around the globe, incomes billions of {dollars} for the nation yearly.
In 2019, Vietnam’s export turnover of greens and fruits reached $3.7 billion. Nonetheless, it fell to $3.26 billion in 2020 and $3.55 billion in 2021. On the identical time, that of Thailand elevated from $3.76 billion in 2019 to over $4.2 billion in 2020 and as much as $5.3 billion in 2021.
For Vietnam, Vietnam’s fruit output is sort of 2.4 occasions larger, however export turnover nonetheless stands at greater than $3 billion/yr.
In line with Ms. Vu Kim Hanh – Chairman of the Enterprise Affiliation of Excessive High quality Vietnamese Merchandise – the mindset of fruit farmers in Thailand has modified. They’ve organized an ecosystem of all through companionship to help and assist one another. They’ve gone into deep processing with larger {qualifications}. Whereas Vietnamese farmers are promoting contemporary durian, dried durian, and frozen durian, Thailand has organized durian buffets at eating places.
Thailand has invested closely in market analysis and improvement. Thai universities or analysis institutes all set out methods for the distant future. Advertising can be invested to change into extra skilled and Thailand’s advertising and marketing packages have been extremely efficient, Hanh stated.
Supply: vietnamnet.vn
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