SRI LANKA INSTITUTE OF MARKETING

SLIM to supply 20,000 free e-tickets to Digital World Advertising Summit

To create a greater world by means of advertising and marketing

The Digital World Advertising Summit (eWMS) which was based by Professor Philip Kotler in 2010 with the target of making a greater world by means of advertising and marketing, will likely be held just about on the sixth and seventh of November, 2022 with the theme ‘Advertising Modifications to Meet Sustainability Objectives’.

The summit, which will likely be live-streamed for 48 hours, is ready to be delivered by over 172 world-renowned audio system in enterprise, advertising and marketing, digital and social media, branding, and all associated areas throughout over 100 international locations throughout the globe who will share their expertise and data aiming to unite revolutionary minds from the company, public, non-profit and academia to discover methods to combine advertising and marketing options to fulfill sustainability objectives.

The function of the Sri Lanka Institute of Advertising (SLIM) in eWMS was introduced at a press convention, that was chaired by President of SLIM Nuwan Gamage, Chief Government Officer and Government Director of SLIM Sanath Senanayake, Chairman, College Grants Fee Senior Professor Sampath Amarathunge, Previous President of SLIM and AMF Rohan Somawansa, and Dr. Fahim Kibria representing Kotler’s Influence, held at SLIM Enterprise College on the third of November, 2022.

Talking on the press briefing, the President of SLIM, Nuwan Gamage, said: “Advertising professionals require motivation, course, and management to maneuver ahead in these difficult occasions as all aspects at the moment are subjected to new means and expectations. eWMS is an opportunity to rethink the sustainable future; what changes must be executed and what methods and ways may very well be used to information companies by means of this tough interval and to succeed. With this in thoughts, SLIM has arrived at a choice to supply 20,000 free e-tickets to native undergraduates and post-graduates who’re finding out advertising and marketing to advertise the most effective world advertising and marketing practices amongst Sri Lanka’s advertising and marketing fraternity.”

Rohan Somawansa, one of many Previous Presidents of SLIM and AMF, who was instrumental in taking Sri Lanka to the worldwide advertising and marketing fraternity, recalled that SLIM began speaking with Kotler Influence in 2011 to advertise the model ‘Sri Lanka’ within the world advertising and marketing discipline. On account of the affiliation with the AMF and its awards ceremony, SLIM nominated the successful organizations to current three eminent advertising and marketing professionals to characterize the native advertising and marketing fraternity at this eWMS 2022.

This choice primarily was based mostly on their efficiency which assured an accolade on the awards ceremony, the professionalism of the respective audio system, the variety of years of expertise and recognition within the world enviornment that they characterize so far.

The nominated audio system are :

• Dilshan Fernando, Chief Government Officer of Dilmah Ceylon Tea Firm, on how the model ‘Dilmah’ used sustainable advertising and marketing fashions to take the model globally
• Nalin Karunarathne, Chief Government Officer at Ceylon Biscuits Restricted, on CBL’s world advertising and marketing methods that enabled the model to span throughout over 65 international locations
• Hemantha Perera, Director , Gross sales and Advertising of Basilur Tea Export (Pvt) Ltd., on their journey by means of sustainable advertising and marketing efforts to turn out to be an award-winning premium model in over 80 international locations.

Rohan Somawansa additional added that these personalities will have the ability to have a constructive influence on the developments within the general advertising and marketing discipline in Sri Lanka.

Representing Kotler’s Influence, Professor Fahim mentioned that SLIM’s involvement with Kotler’s Influence goes again to 2011 and that helped to acknowledge Sri Lankan entrepreneurs at this eWMS. Senior Professor Sampath Amarathunga appreciated SLIM’s gifting away 20,000 free e-tickets as a golden alternative for Sri Lankan College college students to study world manufacturers, their expertise, analysis insights, world advertising and marketing methods, and so forth.

For additional data, please go to www.worldmarketingsummit.org/ewms-2022.

From left Chief Government Officer and Government Director of SLIM Sanath Senanayake, Previous President of SLIM and AMF Rohan Somawansa , President of SLIM Nuwan Gamage and  Chairman,   College Grants Fee Senior Professor Sampath Amarathunge,