- Greater than 3,000 world leaders from 76 nations attended IMS25, exceeding expectations and marking the most important version of the summit to this point
- IMS25 delivered a significant wave of funding bulletins, revealing 20 industrial agreements and MoUs involving corporations with a mixed world income of greater than USD 9 billion
- 90+ audio system and moderators from 21 nations delivered 22 plenary classes and 4 workshops, underscoring the summit’s position as a worldwide platform for {industry} thought management
RIYADH, Saudi Arabia, Nov. 28, 2025 /PRNewswire/ — The Worldwide MICE Summit 2025 (IMS25) concluded right this moment in Riyadh after two days of high-level discussions, strategic bulletins, and world collaboration, reinforcing Saudi Arabia’s place as one of many world’s fastest-growing hubs for the Conferences, Incentives, Conferences, and Exhibitions (MICE) {industry}.
SCEGA CEO Hatim Al-Kahily
Hosted by the Saudi Conventions and Exhibitions Normal Authority (SCEGA), the summit attracted greater than 3,000 contributors, far exceeding expectations. Authorities officers, world CEOs, venue leaders, creative-industry innovators, and tourism consultants gathered to discover the way forward for worldwide convening and the rising position of enterprise occasions in driving financial and social transformation beneath Imaginative and prescient 2030.
Throughout each days, IMS25 delivered a significant wave of funding bulletins, revealing 20 industrial agreements and MoUs involving corporations with a mixed world income of greater than USD 9 billion.
The occasion convened 90+ audio system and moderators from the world’s main MICE sector corporations, contributing to the greater than 10,000 world thought leaders and consultants who’ve participated as audio system at occasions throughout the Kingdom to this point.
IMS audio system included an distinctive roster of worldwide thought leaders who examined the way forward for the occasions {industry}, sustainable venue design, innovation, expertise improvement, and the position of MICE in world financial progress. Amongst them had been among the kingdom’s most influential voices within the sector, together with:
- H.R.H. Prince Faisal bin Bandar bin Sultan Al Saud, Chairman of the Saudi Esports Federation, who emphasised the rising affect of esports mega-events;
- Fahd Hamidaddin, CEO of the Saudi Tourism Authority;
- Noha Kattan, Deputy Minister for Nationwide Partnerships and Improvement on the Ministry of Tradition;
- Mohammed Ahmed Al Robayan, Deputy Minister of Know-how, Ministry of Communications and Info Know-how;
- Khalid Alkhattaf, CEO, Saudi Funding, Promotion Company (SIPA).
They had been joined by senior leaders from Messe Frankfurt, MCH Group, Compexposium, Honegger, Terrapinn, RX World, OVG, Messe München, Koelnmesse, Clarion Occasions, GL Occasions, UFI, ICCA, dmg occasions, Sela, AIPC, FT Reside, World Soccer Summit, and different main worldwide organizers, reflecting the summit’s world impression and attain.
IMS25 efficiently accelerated the Kingdom’s world integration within the occasions sector by way of a wave of latest partnerships and investments. Six main worldwide organizers—Messe Frankfurt, Koelnmesse, MCH Group, Oak View Group (OVG), Comexposium, and Honegger introduced plans to enter the Saudi market by way of a spread of latest initiatives and the opening of places of work in Riyadh, signaling rising confidence in Saudi Arabia’s rise as a world-class convening hub. Richard Attias & Associates (RAA) additionally introduced their intention to publicly checklist on the Saudi Change (Tadawul) in 2026, additional cementing their dedication to the Kingdom.
The summit additionally launched main new occasion launches, together with BAUMA Saudi Arabia by Messe München and MIPIM Arabia by RX World, complemented by expanded partnerships with GL Occasions, Clarion, dmg occasions, and Koelnmesse. Additional momentum got here from six authorities MoUs spanning nationwide improvement, water administration, social analysis, and incapacity inclusion, alongside plans for a significant multipurpose conference heart in Jizan inside the USD 2.9 billion Jaydana Waterfront Mission.
Reflecting on the summit’s conclusion, Hatim Alkahily, CEO of SCEGA, stated: “By convening greater than 3000 of the world’s prime thinkers and {industry} leaders, IMS25 has catalyzed new high-value partnerships between world gamers and highlighted the depth of experience driving Saudi Arabia’s enterprise occasions sector. The partnerships, investments, and concepts shared over these two days will strengthen our infrastructure and empower Saudi expertise, accelerating Imaginative and prescient 2030 and cementing Saudi Arabia’s place because the world’s host in a brand new world age of occasions.”
The summit closed with forward-looking classes on sustainability, innovation clusters, next-generation venue improvement, and a gala recognizing excellence throughout the worldwide occasions {industry}.
