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WORLD FEDERATION OF DIRECT SELLING ASSOCIATIONS RELEASES ANNUAL DEFINITITVE DATA ON GLOBAL INDUSTRY SHOWING SIGNS OF STABILIZATION
WASHINGTON, Dec. 5, 2025 /PRNewswire/ — The World Federation of Direct Promoting Associations (WFDSA), the worldwide commerce affiliation representing the direct promoting business for 47 years, launched its newest STATS report, displaying world stability and potential progress. Direct promoting remained round $164 billion in world retail gross sales, a rise of $675 million over pre-pandemic gross sales, with 45% of markets within the examine displaying will increase. The variety of impartial representatives grew barely over final 12 months to 104.3 million, 72.1% of whom are ladies.
“We’re proud to symbolize an business that permits alternative for over 100 million entrepreneurs – making a distinction for his or her households in addition to contributions to counties wherein we function,” acknowledged WFDSA Chairman and Shaklee Company CEO Roger Barnett. “The U.S. continues to be the dominant market on the earth, however we’re additionally seeing progress in key markets like Brazil, India and China.”
The Asia-Pacific area continues to be the biggest by market share, fueled by rising gamers like Malaysia, however the Americas grew probably the most in 2024. As well as, the variety of “billion-dollar markets” in 2024 stayed constant at 21. The STATS report tracked demographic shifts amongst impartial entrepreneurs and product classes. Wellness merchandise proceed to dominate the business together with cosmetics and private care – together with Okay-beauty manufacturers.
“With its comparatively low start-up prices, robust group assist and high-quality merchandise, direct promoting is a resilient and interesting pathway for entrepreneurs world wide, particularly ladies, and extra males have gotten concerned as effectively,” famous Shaila Manyam, Government Director of WFDSA.
The examine is the definitive set of information and insights for the business from 55 markets world wide, and appears forward to potential components affecting the business in 2025, together with the impression of tariffs and world commerce, know-how and rising curiosity in entrepreneurship. The STATS Report is accessible at http://www.wfdsa.org/global-statistics
FAST FACTS
- 2024 World Retail Gross sales: $163.9 billion (basically flat from 2023)
- U.S.
- Germany
- Mainland China
- Korea
- Malaysia
- Japan
- Brazil
- France
- Taiwan area
- India
- Share: 21 markets posted gross sales of $1 billion or extra, accounting for 92% of world gross sales
- Key Sectors: Wellness, Cosmetics & Private Care, Family Items & Durables
- Impartial Contractors: 104.3 million (up 0.1%); 72.1% feminine.
Contact:
Maureen Paniagua
Membership Director
mpaniagua@wfdsa.org
About WFDSA
The World Federation of Direct Promoting Associations (WFDSA) is the worldwide commerce affiliation for the direct promoting business, upholding the best requirements of moral conduct, advocating for the pursuits of the business and convening over 55 nationwide DSAs and distinguished corporations world wide. Based in 1978 and headquartered in Washington, D.C., WFDSA serves because the world’s main professional and trusted supply of knowledge and insights for and about direct promoting. Study extra about WFDSA at www.wfdsa.org.
