International ability video games chief HB Leisure introduces an all-in-one carnival-inspired vacation spot for play, drinks and eating – bringing the internationally recognised ‘aggressive socialising’ idea to Malaysia
The Carousel Bar – Impressed by a traditional carnival journey, this round bar is the heartbeat of Carousel & Co., serving handcrafted cocktails and shareable bites.
Introducing the internationally recognised development of ‘aggressive socialising,’ Carousel & Co. invitations company to eat, drink, and problem each other throughout large-format ability video games inside a extremely immersive venue impressed by the golden age of fairgrounds.
A New Class in Malaysia’s Leisure Panorama
Designed as a carnival-inspired, group-focused expertise, Carousel & Co. transforms conventional outings into interactive social play. The multi-zone venue will function large-format ability video games, immersive design components, and an elevated meals and beverage providing crafted for connection. From company mixers to informal hangouts, the idea bridges the power of a carnival with the consolation of recent social eating – giving city-goers a brand new strategy to unwind, have a good time and compete.
“Malaysia’s social scene is evolving past eating and nightlife. Carousel & Co. brings the subsequent part – an expertise that celebrates connection, creativity and competitors,” stated Greg Pearn, Head of New Ideas at HBL. “We needed to seize that nostalgic carnival feeling however reimagine it for adults – the place the video games are greater, the cocktails bolder and the laughter louder. We’re combining our 100-year heritage in theme park skill-based leisure with Kuala Lumpur’s rising urge for food for high quality, playful experiences.”
Tech-Enabled, Group-Centric, and Scalable
Carousel & Co. marks HBL’s entry into Malaysia’s life-style and leisure market with a venue designed for each scalability and franchise potential throughout Southeast Asia.
Key highlights embody:
- Tech-Enabled Play – Digital game-play scoring built-in all through the venue
- Group-Centric Design – Areas tailor-made for groups, gatherings, and social interplay
- Scalable Mannequin – A confirmed enterprise idea with international franchise potential
The venue will function fashionable takes on traditional ability video games, together with Down-The-Clown, Skeeball and Basketball, with real-time scoring built-in all through the area.
“Avenue Okay is precisely the proper of playground for what we’re constructing,” added Greg Pearn. “It’s on the centre of the town’s heartbeat – the place enterprise sorts, customers and travellers all cross paths. Carousel & Co. will match proper in by giving folks a spot to have a drink, take a chew to eat, share amusing and sneak in a bit of pleasant competitors alongside the way in which.”
Driving Malaysia’s City Leisure Evolution
Carousel & Co. arrives at a time when Malaysia’s leisure market is diversifying, pushed by a rising urge for food for interactive, experience-led leisure. Positioned on the intersection of hospitality, expertise, and life-style, the model is about to raise how Malaysians and guests spend their social hours – collectively and playfully aggressive. The Avenue Okay flagship location marks the start of a regional enlargement, with franchise discussions already superior globally, forward of launch.
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About Carousel & Co.
Carousel & Co. is Kuala Lumpur’s new social leisure restaurant and bar at Avenue Okay close to the Petronas Twin Towers within the metropolis’s Golden Triangle. Designed for city explorers, workplace crowds, and weekend seekers, it blends play, eating and drinks in a single vibrant vacation spot. Backed by HB Leisure, the worldwide chief in ability video games, Carousel & Co. brings the joys of large video games, handcrafted cocktails and shareable consolation meals into a novel city-centre setting.
Company can unwind over informal bites or signature platters between pleasant matches, group gatherings or after-work drinks. With plush corners for personal dinners, open areas for social occasions and a rooftop deck for metropolis views, each nook is made for connection and good power.
Strategically positioned with direct connectivity to KLCC LRT, main accommodations and procuring centres, Carousel & Co. anchors Avenue Okay’s rise as a brand new after-work and weekend hotspot. Opening in December 2025, it brings a brand new type of play to the town’s skyline.
Discover out extra : carouselandco.com
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About HB Leisure (HBL)
HB Leisure (HBL) is the world’s largest operator of ability video games and household sights, partnering with over 150 locations throughout 28+ nations and entertaining greater than 150 million company annually. Established in 1927, HBL is trusted by the world’s main theme and amusement parks to ship end-to-end recreation operations that increase visitor dwell time, participation, and income efficiency.
In 2025, HBL expanded additional throughout Asia with flagship tasks in Shanghai, Seoul and Jeddah, persevering with its 100-year legacy of reworking leisure areas into high-energy locations the place enjoyable all the time wins.
Discover out extra : hbleisure.com
