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Samsung to offer 2-year free electricity for washing machine consumers in Italy

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Home Eastern Asia South Korea

Samsung to offer 2-year free electricity for washing machine consumers in Italy

by Asia Today Team
December 16, 2025
in South Korea
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Samsung washer and dryer / Courtesy of Samsung Electronics

Samsung washer and dryer / Courtesy of Samsung Electronics

Samsung Electronics mentioned Tuesday it has partnered with Italy’s utility agency Enel to supply free electrical energy to clients who buy its washing machines within the European nation.

Beneath the settlement, clients who buy Samsung washing machines will likely be granted as much as 180 kilowatt-hours of free electrical energy for laundry over the following two years, beginning Tuesday (Europe time), based on Samsung Electronics.

The quantity is equal to the electrical energy required to function a Samsung A-rated washer in Europe for about two years, the corporate mentioned.

Prospects who obtain electrical energy from Enel can entry the profit by shopping for a Samsung washer and linking it to SmartThings, Samsung’s synthetic intelligence (AI)-based connectivity platform.

The collaboration follows comparable energy-saving packages launched by Samsung Electronics in Britain, the Netherlands and the US.

In Britain, the corporate final month partnered with British Gasoline, the nation’s largest fuel provider, to launch the Samsung Weekend Saver Repair tariff, which provides half-priced electrical energy throughout daytime weekends for Samsung product patrons.

Within the Netherlands, Samsung started free-electricity packages in June in partnership with native utility agency Coolblue, permitting clients to scale back their electrical energy payments.

Within the U.S., the corporate teamed up with Leap Power final 12 months to launch the Samsung Flex Join program, which permits customers to robotically save vitality and earn Samsung Rewards by connecting good units by way of the SmartThings app.

This system is now out there in California, New York and Texas.



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