Positioned as a flagship franchise for the community, the present shall be hosted by actor Akshay Kumar, whose titles have delivered sturdy tv efficiency over time. In line with BARC information cited by the community, 5 of his satellite tv for pc premieres between 2019 and 2025 crossed a 2.5+ TVR.
SPNI mentioned the rollout would rank amongst its largest built-in media launches lately. The broadcaster plans to make use of Sony Leisure Tv for mass attain whereas Sony LIV will drive digital interactivity and measurable engagement, creating what it describes as a dual-platform proposition geared toward bettering each viewers scale and advertiser outcomes.
The corporate mentioned the Indian version has been designed not simply as a format adaptation however as an asset constructed round model integration, cross-screen storytelling and viewer participation by way of a Play Alongside function on SonyLIV. The present is being positioned as a key promoting property for 2026.
The format has been licensed to Sony Photos Networks India by Highgate Leisure, LLC, whereas Frames Manufacturing Firm will produce the Indian version.
Nachiket Pantvaidya, Enterprise Head, Sony Leisure Tv, mentioned: “Sony Leisure Tv has lengthy pioneered the fact format house in India, persistently introducing globally profitable IPs that interact audiences at scale. With Wheel of Fortune, we’re including one other marquee international franchise to the portfolio, bringing high-energy leisure to Indian houses. Anchored in our technique throughout Sony Leisure Tv and Sony LIV, the present guarantees to create a robust brand-building and engagement platform, providing advertisers unparalleled attain and affect throughout tv and digital.”
Actor Akshay Kumar added: “Wheel of Fortune has been a beloved present for thousands and thousands all over the world, and I’m actually excited to deliver its Indian version to audiences right here. Its multi-generational enchantment and the joys of puzzle-solving have made it a world favorite and I’m assured it will likely be immensely loved by Indian audiences. With the mixed attain of Sony Leisure Tv and Sony LIV, Wheel of Fortune India will interact viewers throughout platforms like by no means earlier than.”
