Korea-Primarily based Meals Producer to Launch ‘Heung-Bu Duo’ Bread Celebrating Well-known LAFC Duo Son Heung-Min and Denis Bouanga;
Partnership to Embrace Home Product and Merchandise launches, Plus U.S.-Targeted Advertising Campaigns
LOS ANGELES and SEOUL, South Korea, Dec. 31, 2025 /PRNewswire/ — Beginning in 2026, followers of Paris Baguette and Los Angeles Soccer Membership (LAFC) will be capable of discover merchandise impressed by the “Heung-Bu Duo” (Son Heung-Min and Denis Bouanga) at Paris Baguette.
Paris Baguette and Los Angeles Soccer Membership maintain an official partnership ceremony at BMO Stadium in Los Angeles, California. From left: Yeon Jeong Kim, CMO, Paris Baguette HQ; Jin Soo Hur, Vice Chairman, Paris Baguette; Larry Freedman, Co-President, LAFC; and Cathy Chavenet, CMO, Paris Baguette U.S.
Paris Baguette’s partnership with LAFC of Main League Soccer (MLS) marks the primary such partnership by an organization in Korea’s meals and foodservice sector with a U.S.-based sports activities workforce. The partnership is Paris Baguette’s third international sports activities collaboration, following partnerships with Paris Saint-Germain (PSG) in 2023-2024 and Tottenham Hotspur of the English Premier League in 2025.
By means of this partnership, Paris Baguette will roll out LAFC-themed bakery merchandise and merchandise beginning in 2026, together with quite a lot of buyer engagement packages similar to Meet & Greet occasion and ticket giveaway.
“Sports activities are highly effective content material that connects followers all over the world and permits nearer engagement,” Jin Soo Hur, Vice Chairman of Paris Baguette, stated. “By means of our partnership with LAFC, we are going to supply quite a lot of actions that enable prospects to share joyful moments and particular experiences with our bread.”
“We’re thrilled to associate with Paris Baguette, a worldwide bakery model beloved by shoppers in the USA and all over the world for its scrumptious, high-quality choices,” Larry Freedman, LAFC Co-President stated. “This partnership will elevate every of our manufacturers as we carry individuals collectively by means of the shared experiences of the attractive recreation and fantastic meals.”
LAFC is a Los Angeles–based mostly membership that debuted in 2018 and at the moment boasts star gamers similar to Son Heung-Min, Denis Bouanga and Hugo Lloris on its roster. With the latest addition of Son, the membership has garnered world-wide consideration, quickly increasing its fan base in Korea and internationally.
By combining bakery and sports activities in a singular method, Paris Baguette continues to develop its touchpoints with international sports activities followers and prospects by means of actions similar to launching club- and player-themed merchandise and merchandise, working buyer promotions, and conducting stadium promoting. The model has gained consideration with modern campaigns, together with displaying a Korean-language LED billboard message studying “Whats up! Paris Baguette” at PSG residence matches and producing movies that includes PSG star gamers having fun with Paris Baguette bread. These efforts earned the corporate the “Marketer of the 12 months Award,” chosen by the Korea Advertisers Affiliation. Paris Baguette additionally serves its espresso at Tottenham Hotspur’s residence stadium.
Paris Baguette continues to develop its international presence, working roughly 3,400 shops in Korea and round 700 shops throughout 15 nations in the USA, Europe, and Asia, for a complete of greater than 4,100 shops worldwide. In North America, together with the U.S., the corporate goals to function 1,000 shops by 2030 and has just lately strengthened its operations by commencing development on a neighborhood baking plant in Texas.
Paris Baguette and Los Angeles Soccer Membership maintain an official partnership ceremony at BMO Stadium in Los Angeles, California. From proper: Yeon Jeong Kim, CMO, Paris Baguette HQ; Jin Soo Hur, Vice Chairman, Paris Baguette; Larry Freedman, Co-President, LAFC; and Cathy Chavenet, CMO, Paris Baguette U.S.
