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How Mormons Helped Make America’s Prepping Industry Into Big Business

by Asia Today Team
January 8, 2026
in Science
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Pat expresses particularly acute concern concerning the have and have-not dynamics that pervade any main catastrophe. “I’m not so certain I’m gonna be robust sufficient to show someone away in the event that they want meals.” She continues: “I’ve simply began studying methods to shoot. And I’m considering, am I gonna have the ability to pull a gun out and shoot someone as a result of they’re making an attempt to … ”

“Steal from us,” Invoice finishes.

“ … steal from us,” Pat echoes. “Or harm Invoice. These are the varieties of issues we talk about within the chat rooms.”

The specter of atomic annihilation was the catalyzing concern of the boomer prepper, whereas many youthful ones level to 9/11. Different main occasions in fashionable prepping lore embody Hurricane Katrina, the Ebola outbreak, after which, in fast succession, the 2020 Covid pandemic, the 2021 Texas energy grid outage, and Russia’s 2022 invasion of Ukraine. Sources from each Patriot firms instructed me that presidential elections additionally routinely goose gross sales. One defined that after Donald Trump was reelected in 2024, “we knew that gross sales had been going to plummet, and so they did.” He later muses, “I’m genuinely confused why the Left doesn’t begin getting ready.”

Once I entered Stapleton’s house on the morning of September 10, all was regular. Thirty minutes later, although, information broke that right-wing activist Charlie Kirk had been gunned down at Utah Valley College, simply 9 miles south of American Fork. By the point I descended into the Stapleton household’s subterranean bunker, Kirk’s killer was nonetheless on the unfastened.

A couple of hours later, in entrance of the hospital the place Kirk’s physique was being held, I witnessed a vigil of grieving Individuals. One was Kelsie Gruenewald, a member of the Latter-day Saints sporting a purple, white, and blue T-shirt and holding an American flag. Because it seems, she owns numerous shelf-stable meals merchandise from 4Patriots. In a later interview, Gruenewald tells me that her prepping instincts have hardened in response to numerous forces, together with the day of March 18, 2020, when a 5.7 magnitude earthquake shook Salt Lake Metropolis simply as Covid-19 was shutting your complete nation down. She was once more shocked when her abundantly secure, typically reasonable house state was struck by political violence. “Evil,” she stated, “can creep up anyplace.”



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