MoU signing and Malaysia E-book of Information recognition underscore sustained shopper belief for ELDON, at a time when Malaysians are paying nearer consideration to sleep, stress and life-style stability
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 14 January 2026 – Malaysian media character Chan Fong and singer-actor Henley Hii have been appointed model ambassadors for Malaysian well being and wellness model Eldon Healthcare, often known as ELDON, reflecting the model’s mission to offer relatable, real-life well being advocacy for contemporary Malaysians.
Eldon formalises model ambassador partnership with Malaysian media personalities Chan Fong and Henley Hii
The appointment comes at a significant milestone for ELDON, a shopper well being and wellness model of the Pharm-D Well being Science group, following Malaysia E-book of Information’ recognition for one among its flagship merchandise, ELDON DX MAGELAX, as probably the most magnesium glycinate capsules offered in Malaysia.
Launched to the Malaysian market in 2020, ELDON DX MAGELAX was among the many earliest magnesium glycinate dietary supplements registered with the Nationwide Pharmaceutical Regulatory Company (NPRA). At a time when consciousness of magnesium was nonetheless restricted, ELDON performed an early function in familiarising shoppers with magnesium glycinate, now extensively recognised for its absorption profile and delicate tolerability, and and recognized for supporting muscle leisure, migraines and sleep-related considerations equivalent to insomnia. This Malaysia E-book of Information recognition displays not solely sturdy gross sales efficiency, but additionally rising accessibility and shopper belief.
In line with Wong Chin Cheang, Group Managing Director of Pharm-D Well being Science, the appointment of the model ambassadors, alongside the Malaysia E-book of Information recognition for ELDON DX Magelax, displays a broader milestone within the group’s long-term journey.
“ELDON’s development displays what we stand for as a bunch: constructing Malaysian well being manufacturers which might be grounded in science, scaled responsibly, and trusted by the general public over time,” he mentioned. “Achievements like these should not solely in regards to the scale or numbers alone, but additionally consistency, credibility, and serving actual wants locally.”
Model Ambassadors grounded in the true Malaysian well being and life-style
Malaysian media personalities Chan Fong and Henley Hii are well-known Malaysian public figures with sturdy viewers connections throughout life-style and leisure circles. Grounded, busy and energetic in methods many Malaysians relate to, they have been chosen for his or her sturdy alignment with ELDON’s model philosophy, which evokes sensible wellness habits, together with prioritising higher relaxation, sleep high quality and a balanced life-style.
This partnership faucets into post-COVID developments the place three in 4 Malaysians prioritise holistic well being, as nationwide conversations proceed to encourage prevention and more healthy routines.
“This partnership feels private as a result of it’s primarily based on actual routines,” mentioned Chan Fong. “Whether or not you’re working late, juggling obligations, or just making an attempt to maintain up with life, your every day habits matter. I respect that ELDON’s strategy is sensible and grounded.”
Henley Hii added, “Lots of people suppose wellness has to look excellent, however most of us are simply making an attempt to be constant. I’m excited that this can be a long-term partnership as a result of actual habits take time, and it’s about displaying up repeatedly.”
ELDON: a Malaysian shopper well being model formed by objective and scale
Absolutely homegrown in Malaysia, Eldon Healthcare is a completely owned subsidiary of Pharm-D Well being Science, an built-in Malaysian pharmaceutical and shopper well being group of corporations dedicated to advancing evidence-based well being options throughout totally different life phases. ELDON represents the group’s shopper well being pillar, which focuses on translating scientific experience into accessible, on a regular basis well being and wellness options.
For ELDON, the main focus has all the time been on constructing credibility steadily via high quality formulation, clear sourcing, and broad accessibility via pharmacies, clinics, and healthcare companions throughout Malaysia and Singapore.
“ELDON was by no means constructed to chase hype,” mentioned Kenn Siaw, Chief Government Officer of Eldon Healthcare. “Our duty is to create sustainable well being options that individuals can depend on. The Malaysia E-book of Information recognition is significant to ELDON as a result of it displays a powerful belief from shoppers, pharmacists, and healthcare companions.”
He added that the appointment of Chan Fong and Henley Hii represents the subsequent section of the model’s journey: “They characterize the realities of recent Malaysian life, demanding schedules, household obligations, and the necessity to keep wholesome with out overcomplicating issues. That’s precisely who ELDON exists for.”
Trying forward
With its rising footprint and renewed give attention to public engagement, ELDON goals to proceed supporting Malaysians who see well being not as a luxurious however as an important basis for on a regular basis dwelling.
Collectively, the appointment of brand name ambassadors and Malaysia E-book of Information recognition mark not only a celebration however a stronger dedication from each the corporate and the model to proceed delivering constant, reliable well being options.
This milestone provides to Pharm-D Well being Science’s rising observe report of nationwide recognitions, as its probiotic model Lang Bragman, was not too long ago additionally being recognised by the Malaysia E-book of Information because the Largest Vary of Homegrown Probiotic Merchandise in Malaysia.
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About ELDON
ELDON is a Pharm-D Well being Science shopper well being and wellness model providing a variety of science-based well being options throughout dietary dietary supplements, practical meals, skincare, private care, and medical-adjacent merchandise.
With partnerships and distribution spanning 2,000+ retail pharmacies and 100+ clinics throughout Malaysia and Singapore together with digital well being platform Pharm-Dx, ELDON is dedicated to high quality, relevance, and accessible take care of on a regular basis well being and wellness wants.
Find out about ELDON right here: https://eldon.com.my/
About Pharm-D Well being Science
Based in 2001, Pharm-D Well being Science (PDHS) is an built-in Malaysian pharmaceutical and shopper well being group of corporations specialising in prescribed drugs and shopper well being merchandise. Its portfolio consists of trusted, high-quality manufacturers equivalent to ELDON, VALENS, CMD, Lang Bragman, Reflux-G, Retane, and extra.
Guided by its mission to make well being and wellbeing accessible via science, the Group operates throughout analysis, growth, manufacturing, and commercialisation to ship science-based well being options spanning throughout uncommon ailments, prescribed drugs, medical vitamin, nutraceuticals, skincare and microbiome analysis.
Study extra about Pharm-D Well being Science right here: https://pharmdhs.com/
