Yongchun Hosts the “Kung Fu Comes From Yongchun” Fashion Industry Promotion Event in Beijing, Showcasing Incense Culture and Intangible Cultural Heritage

BEIJING, CHINA – Media OutReach Newswire – 19 January 2026 – On January seventeenth, amidst Beijing’s first snow of the yr, the style trade promotion occasion “Kung Fu Comes From Yongchun” warmly commenced on the Fujian Mansion. Centered round Yongchun’s intangible cultural heritage, with its iconic incense because the soul and the “One County, One Desk of Dishes” Kui Xing Banquet as its medium, the occasion was collectively hosted by the Fujian Provincial Authorities Workplace in Beijing, the CPC Yongchun County Committee, and the Individuals’s Authorities of Yongchun County. It masterfully offered the capital’s visitors with the craftsmanship and cultural richness of this millennia-old county.

Distinguished visitors attending the occasion included: Zhang Tong, Senior Marketing consultant of the China Worldwide Cultural Communication Basis and former Member of the Celebration Management Group of the Nationwide Audit Workplace; Chen Zhiming, former President of the Air Power Information; Yang Xiaoyang, Chairman of the China Nationwide Society for the Promotion of Arts and Tradition; Shi Yuhui, Secretary of the Celebration Management Group and Director of the Fujian Provincial Authorities Workplace in Beijing; Xiao Hanhui, Chairman of the CPPCC Quanzhou Municipal Committee; and Pan Zhigang, Chief Economist of the China Worldwide Cultural Communication Basis and Director-Basic of the Taihu World Cultural Discussion board (China Authorities International Affairs Discussion board). Ambassadors from Albania, Latvia, Bulgaria, Argentina, and Turkey additionally attended the occasion.

Elegant swirls of Yongchun incense opened the occasion, setting the stage for the beautiful debut of the “Yongchun Incense Aesthetics Vogue Present,” which ingeniously blended conventional craftsmanship with trendy vogue, injecting a wealthy cultural ambiance and trendy vitality into the scene.

Industrial cooperation and concrete mission offers fashioned the core of this promotion. A collection of agreements had been signed on-site, together with a “Cultural Export of Yongchun’s Intangible Heritage” mission between the China Worldwide Cultural Communication Middle and the Yongchun County Authorities, designed to systematically promote Yongchun’s tradition globally. A bundle of offers underneath the “China Perfume Capital · Vogue Yongchun” initiative was additionally concluded, offering impetus for the normal incense trade’s shift in the direction of branding and vogue. The distinctive “Yongchun Incense Aesthetics Vogue Present” vividly demonstrated the potential of heritage crafts in trendy life by pairing conventional incense-derived equipment with modern attire.

A variety of supporting actions accompanied the principle occasion, together with the meals promotion occasion “Kui Xing Banquet”, intangible cultural heritage flash mobs, and associated particular exhibitions, permitting residents of the capital to expertise the cultural appeal of Yongchun up shut. Sooner or later, Yongchun will additional combine tradition with tourism, speed up the worldwide outreach of its high-quality merchandise and cultural sources, and construct itself right into a mannequin for Maritime Silk Highway cultural change the place custom and modernity resonate, and trade and humanities flourish collectively.

Hashtag: #Yongchun

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