Theme: Main with Goal — Truthful and Sustainable Insurance coverage
HONG KONG SAR – Media OutReach Newswire – 3 February 2026 – 10Life held its annual 5-Star Insurance coverage Awards on Jan. 29, 2026, at Rosewood Hong Kong, reaffirming its dedication to serving to shoppers determine high quality insurance coverage by means of impartial scores. The occasion drew a record-breaking turnout of greater than 70 senior executives from 11 insurers — a testomony to the Awards’ rising affect in driving larger requirements throughout the business.
Award-winning insurers in attendance included AXA, BOC Group Insurance coverage, BOC Life, Blue Cross, FWD, Generali, Dangle Seng Insurance coverage, Manulife, MSIG, Solar Life and YF Life.
This 12 months’s theme, “Main with Goal: Truthful and Sustainable Insurance coverage,” introduced collectively business leaders to handle a vital query: with more and more complicated dangers and numerous shopper wants, how can insurers hold safety each enough and reasonably priced for the long run? The reply, 10Life believes, lies in constructing a fairer, extra customer-centric insurance coverage ecosystem.
Unbiased Collection of High 10% 5-Star Insurance coverage Merchandise
10Life was based with a singular mission — to make insurance coverage truthful. Every year, 10Life raises its 5-Star score requirements to make sure solely the very best merchandise earn recognition. Its actuaries and knowledge scientists analyse protection scope, coverage phrases and fine-print particulars throughout 1000’s of knowledge factors. Solely the highest 10% of merchandise earn 5-Star certification, serving to shoppers lower by means of advertising noise to search out real high quality safety.
“The 10Life 5-Star Awards has upheld one precept above all: independence,” mentioned Dennis Lun, Co-founder and CEO of 10Life. “We charge each product on its deserves, and our outcomes are by no means influenced by industrial partnerships. Greater than 2.3 million customers depend on 10Life yearly, and impartial analysis exhibits that 87% belief our scores when making insurance coverage choices.”
Mr. Lun added: “The insurance coverage panorama is evolving quickly. Individuals are residing longer and want sustained wealth and well being safety. Medical inflation is testing affordability. Advances in diagnostic expertise imply pre-existing situations are detected earlier — difficult conventional underwriting norms. As Hong Kong integrates extra deeply with the Higher Bay Space, cross-border safety wants are surging. 10Life’s position is to carry insurers accountable and assist Hong Kong shoppers entry truthful, sustainable safety.”
10 Life Co-founder and CEO Dennis Lun delivers a keynote deal with.
Why Equity and Sustainability Go Hand in Hand
Mark Saunders, President of the Actuarial Society of Hong Kong, delivered the keynote deal with on constructing a good and sustainable insurance coverage ecosystem.
“The insurance coverage business should evolve from passive claims payer to proactive danger prevention associate,” mentioned Mr. Saunders. “Historically, insurers compensate after misfortune strikes. However the future lies in prevention — delaying or mitigating adversarial occasions advantages society, people and the sustainability of insurance coverage itself.”
He added: “Equity is the bedrock of belief. Solely when shoppers imagine the system is truthful will they confidently take part in risk-sharing. Sustainability ensures insurers can honour their guarantees throughout generations — so policyholders and their households can depend on their protection when it issues most.”
Belief, Mr. Saunders famous, shouldn’t be constructed when premiums are collected — it’s constructed when claims are honoured.
Mr. Mark Saunders, President of the Actuarial Society of Hong Kong, delivers a speech on the occasion.
Recognising Excellence Throughout Merchandise and Insurers
5-Star Awards had been introduced throughout seven product classes: Medical Insurance coverage, Vital Sickness Insurance coverage, Financial savings Insurance coverage, QDAP (Tax-Deductible Annuity), Fast Annuity, Complete Life Insurance coverage and Journey Insurance coverage. The 5-Star Modern Product Award was newly launched this 12 months to highlight merchandise providing business breakthroughs in customer-centric options, protection and worth.
In recognition of total excellence, 10Life additionally introduced 4 insurer-level awards. FWD was honoured with the Well being Insurer of the Yr Award for excellence in medical and important sickness safety. BOC Life obtained the Wealth Insurer of the Yr Award for excellent financial savings and retirement options. Manulife was honoured with the GBA Insurer of the Yr Award, newly launched to recognise insurers greatest geared up to serve cross-border safety wants between Hong Kong and the Higher Bay Space. Solar Life was named Insurer of the Yr for attaining 5-Star scores throughout six product classes, demonstrating the strongest all-round efficiency.
For the total listing of 5-Star Award winners, go to: https://www.10life.com/zh-HK/5star-products-2026.
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The issuer is solely liable for the content material of this announcement.
About 10Life
10Life is Hong Kong’s main impartial insurance coverage comparability platform, based by insurance coverage professionals with a single goal: to make insurance coverage truthful. Powered by expertise and guided by shopper curiosity, 10Life delivers truthful merchandise, truthful recommendation and truthful claims assist. Its pioneering product score system empowers greater than 2.3 million customers yearly to check insurance coverage with confidence. A staff of in-house advisors supplies suggestions based mostly solely on buyer wants with no laborious promote. Unbiased claims specialists advocate for policyholders, navigating the claims course of and difficult insurers when essential to safe truthful outcomes. To be taught extra or evaluate insurance coverage merchandise, go to 
10Life.com
