The “Nihao! China” Winter Tourism Promotion, an initiative designed to showcase the distinctive and breathtaking winter landscapes of China to the Sri Lankan journey market, was launched in Colombo on Feb. 06.
The occasion was hosted by China Cultural Heart in Sri Lanka, with Financial institution of China serving because the Strategic Companion and Air China, China Japanese Air, UnionPay Worldwide and TAASL coming in as co-hosts.
The marketing campaign particularly centered on the wealthy tourism sources of Northeast China, together with the Jilin, Liaoning, and Heilongjiang provinces.
Air China and China Japanese Airways launched their handy flight routes and winter merchandise whereas UnionPay Worldwide shared the most recent initiatives on facilitating inbound funds.
As well as, Sri Lankan journey brokers additionally shared their firsthand experiences from FAM (familiarization) journeys to China and the 2025 China Worldwide Journey Mart (CITM).
As tourism restoration good points momentum in 2026, this promotion highlights the huge potential for cooperation between China and Sri Lanka. Whereas Sri Lanka is well known for its tropical magnificence, China presents a contrasting “Ice and Snow Wonders” expertise that features winter sports activities, scorching spring resorts, and vibrant seasonal festivals.
Addressing the occasion, Mr. Li Nisheng, Director of the Chinese language Cultural Centre in Colombo stated that “In line with the most recent China Ice and Snow Economic system Improvement Report (2025), the dimensions of China’s ice and snow business is estimated to have surpassed the one-trillion-yuan mark.”
“Through the 2024-2025 winter season, spending on ice and snow sports activities and associated consumption exceeded 187.5 billion yuan, a year-on-year enhance of over 25%. This demonstrates that the “ice and snow financial system” has grow to be a robust progress engine for the Chinese language tourism market,” he added.
“China and Sri Lanka share a long-standing friendship, and cultural tourism alternate serves as an important bridge for enhancing mutual understanding and friendship between our peoples. As a key nation alongside the “Belt and Street” and infrequently hailed because the “Pearl of the Indian Ocean,” Sri Lanka’s tourism sources are extremely complementary to China’s lengthy historical past, sensible tradition, and numerous trendy points of interest,” he additional famous.
Vice President of the Journey Brokers Affiliation of Sri Lanka – Ms. Chamila Wijethunge stated : “Sri Lanka and China share a longstanding friendship constructed on mutual respect, cultural alternate and folks to individuals connectivity, Tourism has all the time been a robust bridge between our nations and occasions similar to this play a vital function in deepening that connection.”
In the meantime, Chairman of the Sri Lanka Tourism Promotion Bureau – Mr. Buddhika Hewawasam urged Chinese language authorities to rethink visa insurance policies to allow Sri Lankan vacationers to enter China with extra ease. He additionally identified that 132,000 Chinese language vacationers travelled to Sri Lanka final 12 months.
