Because the Lunar New Yr vacation unfolds, main malls and sprawling procuring malls in Korea are rolling out expanded pet-friendly areas and merchandise, in search of to attract extra foot site visitors and hold buyers lingering longer by catering to a rising view of pets as family members.
The shift displays the rise of “pet humanization,” a shopper development wherein companion animals are handled very similar to folks, and comes amid a gradual enlargement in pet possession throughout Korea. As on-line procuring continues to erode the normal benefits of brick-and-mortar retail, shops are emphasizing in-person experiences that encourage clients to linger longer and return extra usually — ceaselessly with their pets in tow.
Based on the 2025 Korea Pet Report by KB Monetary Group’s analysis institute, 5.91 million households, or 26.7 p.c of the nationwide whole, have been dwelling with not less than one pet on the finish of 2024, up from about 18 p.c in 2018. Practically 15.5 million folks — roughly three in 10 residents — now share their properties with companion animals.
Gross sales of conventional vacation apparel for pets have already surpassed toddler put on, in keeping with the retailer Emart.
Throughout the 2023 Chuseok vacation, pet hanbok — conventional Korean costume — generated gross sales equal to roughly one-third of toddler hanbok gross sales. By final 12 months’s Lunar New Yr and Chuseok holidays, nonetheless, gross sales of pet hanbok had surpassed these of toddler put on, the retailer stated.
Constructing on the development, Emart bought greater than 120 forms of pet hanbok throughout final 12 months’s Chuseok and expanded its choices this Lunar New Yr to incorporate equipment corresponding to conventional hair ornaments and ornamental pouches. The merchandise will likely be bought at 29 Molly’s pet specialty outlets nationwide.
Pet meals choices have additionally develop into extra refined.
Retailers have rolled out merchandise impressed by conventional vacation fare, together with “tteokguk for canine,” a canine-friendly tackle rice cake soup, and “fortunate pouch” truffles made for pets. Reflecting world dessert developments, corporations have additionally launched dog-safe variations of standard sweets — corresponding to chewy cookies made with a chocolate substitute — geared toward more and more segmented tastes amongst pet house owners.
Shopping center operators are additionally redesigning bodily areas to accommodate pets extra comfortably.
Starfield malls supply stroller leases for pets weighing underneath 15 kilograms, together with pet-friendly elevators and designated indoor relaxation areas. Outside “pet parks,” outfitted with pure grass, consuming fountains and paw-washing stations, have been put in at areas in Hanam, Goyang, Anseong and Suwon — reinforcing the notion that pets are welcomed as friends moderately than handled as restricted companions.
Shops are additionally revising entry insurance policies.
Lotte Division Retailer not too long ago relaxed a rule requiring pet stroller covers to stay closed always. Below the revised tips, house owners could elevate the covers at their discretion — besides in slim corridors or safety-sensitive areas — bettering each visibility and luxury throughout shared procuring outings.
Lotte additionally launched new pet stroller fashions throughout 49 shops and operates pet-only eating areas known as “Pet Floor” at choose branches, together with ones within the southern port metropolis of Busan and in Uiwang, about 20 kilometers south of Seoul, permitting clients to dine whereas their pets use designated meal areas close by.
At The Hyundai Seoul, a pet life-style choose store known as “We Pet” provides an intensive lineup spanning vogue and equipment to furnishings. Throughout the Lunar New Yr season, the shop is staging a themed promotion that includes festive pet outfits and handmade treats.
Elsewhere, Hyundai Premium Outlet House One has developed a large-scale pet park designed to mix procuring with leisure actions.
An business official stated the technique displays a broader effort to emphasise the distinctive strengths of offline retail.
“Retailers are specializing in experiences that on-line platforms can not present,” the official stated. “Encouraging clients to spend extra time in-store with their pets has develop into a key aggressive benefit.”
