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SEOUL, South Korea, Feb. 18, 2026 /PRNewswire/ — Regardless of the continued chilly winter season, South Korea continues to draw curiosity from inbound vacationers, fueled by a wide range of seasonal occasions and actions accessible throughout the winter months. Reflecting this development, digital journey platform Agoda has revealed essentially the most searched locations and most well-liked winter actions amongst worldwide vacationers visiting South Korea.
In response to Agoda’s lodging search information, Seoul ranked as the highest vacation spot amongst inbound vacationers, adopted by Jeju, Busan, Incheon, and Sokcho, finishing the highest 5.
Seoul’s attraction was pushed partly by the “Seoul Winter Festa,” which encompasses a vary of seasonal points of interest, such because the “Seoul Gentle Gwanghwamun,” the “Seoul Plaza Ice Skating Rink,” “Gwanghwamun Market,” and “Seoul Gentle DDP.” In response to the Seoul Metropolitan Authorities, the pageant recorded an all-time excessive of almost 11 million guests, together with each home and inbound vacationers, reinforcing Seoul’s recognition as a winter vacation spot.
Curiosity from worldwide vacationers can also be increasing past main metropolitan areas. Sokcho, identified for its native markets, contemporary seafood, candy and bitter hen, and different culinary delicacies, recorded a 37% year-on-year improve in lodging searches in response to Agoda. This will likely point out a rising curiosity in secondary locations amongst inbound vacationers past the first journey hubs.
With regards to supply markets, Japanese vacationers emerged as the highest market expressing journey curiosity to South Korea within the winter season, in response to lodging searches made on Agoda. Taiwan ranked second, adopted by China, Hong Kong, and Thailand. Thailand newly entered the highest 5 this yr, whereas China recorded the very best year-on-year development in journey curiosity among the many high 5 supply markets at 56%, doubtlessly influenced by the visa-free entry coverage for Chinese language group vacationers.
When trying on the winter exercise preferences, Agoda’s actions reserving information exhibits that tickets to main theme parks and vacationer points of interest in Seoul and Busan ranked highest, comparable to Lotte World and N Seoul Tower Observatory. As well as, foreigner-exclusive tour passes, such because the Go to Busan Go, and conventional wellness choices comparable to SPA LAND Centum Metropolis and Aquafield Jimjilbang Spa & Sauna ranked among the many high actions. These findings might level to an growing desire for handy all-in-one sightseeing choices, alongside alternatives for relaxation and restoration throughout winter holidays.
Jay Lee, Regional Director, North Asia at Agoda, stated, “South Korea provides an array of winter experiences, starting from scenic snowscapes and scrumptious winter snacks to conventional jjimjilbangs that present heat throughout the colder months. Agoda’s information displays a rising demand for experiences that combine leisure, comfort, and rest. In response, Agoda stays dedicated to offering aggressive offers and a broad choice of lodging, flights, and actions for each inbound and home vacationers this winter season and past.”
Vacationers planning journeys inside South Korea are inspired to take a look at Agoda’s nice worth offers on over 6 million vacation properties, greater than 130,000 flight routes, and over 300,000 actions and experiences which are accessible on the platform. The most recent offers can be found within the Agoda app or on agoda.com/offers.
