DORAL, FLA. — The Spanish-language media firm based and led by Chairman Raúl Alarcón Jr. has employed a former worker to function EVP of Community Radio and Nationwide Digital Gross sales for its AIRE Radio Networks division.
It marks a reversal for Jim Lyke, who departed Spanish Broadcasting System (SBS) in March 2025 to turn out to be Senior VP at Nueva Community, the operation led by José Villafañe. Now, practically one 12 months later, Lyke is again at SBS.
His prior position at SBS was Sr. VP of Community Audio Gross sales, and he had been in that position since November 2018. In his new position, Lyke will lead built-in nationwide income technique, drive company improvement, strengthen advertiser relationships, and speed up cross-platform monetization throughout SBS’s rising digital ecosystem.
Lyke will co-lead the Community division alongside Government VP of Operations Carolina Patiño, aligning income technique with operational execution to optimize efficiency, improve shopper supply, and scale the community’s nationwide footprint.
SBS calls Lyke “a extremely revered and achieved govt within the audio trade. He has constructed and led high-performing income organizations, cultivated deep company and model partnerships, and delivered constant, scalable progress throughout broadcast, streaming, video, and programmatic platforms. His profession is outlined by scaling various platforms and driving income for the most important Hispanic media entities within the nation.”
“Jim’s return to SBS marks a strong step ahead for AIRE Radio Networks,” Alarcón mentioned. “He’s a confirmed income chief with a deep understanding of nationwide audio and digital technique, and his expertise will speed up progress throughout the entire Firm’s platforms. As we develop our nationwide footprint and make investments aggressively in digital innovation, Jim will play a central position in strengthening our market place and driving the subsequent chapter of our success.”
Lyke’s work historical past additionally features a position at Entravision as a Chicago-based Government VP of Community Audio, which he held from July 2015-October 2018. He’s additionally held roles at ABC Radio Networks, serving as its Hispanic Gross sales rep for the Central Area.
