Coupang’s MAUs fall for 3rd straight month in Feb. after data breach

Vehicles are parked at a Coupang logistics middle in Seoul, Friday. Yonhap

Month-to-month energetic customers (MAUs) of Coupang fell for the third consecutive month in February following a large-scale knowledge breach incident involving the e-commerce firm disclosed late final yr, business knowledge confirmed Tuesday.

The corporate’s MAUs stood at 33.12 million final month, down 0.2 p.c from 33.18 million in January, based on market tracker Wiseapp Retail. The month-on-month decline slowed from a 3.2 p.c drop in January.

In contrast with November, earlier than the affect of the info breach was mirrored, MAUs have been down 3.7 p.c in February.

Coupang has confronted scrutiny since authorities disclosed in November {that a} huge knowledge leak had affected 33.7 million clients in Korea. The corporate stated final month it had recognized an extra 165,000 accounts affected by the breach.

The New York-listed retailer stated the info incident weighed on fourth-quarter income development, energetic clients, paid Wow membership subscriptions and profitability starting in December. The disclosure got here as the corporate launched its 2025 annual earnings outcomes final week.

Fourth-quarter working revenue plunged 97 p.c from a yr earlier to 11.5 billion received ($7.85 million).

Coupang stated the enterprise affect of the incident is stabilizing and earnings are anticipated to enhance from the primary quarter.

Different main e-commerce platforms additionally reported declines in February. MAUs at China’s AliExpress and Temu fell 4.4 p.c and 0.9 p.c, respectively, whereas Korea’s 11Street noticed an 8.7 p.c drop.

In the meantime, Naver Plus Retailer, operated by Naver, posted 7.5 million MAUs in February, up 5.9 p.c from a month earlier, rating fourth amongst e-commerce platforms after Coupang, AliExpress and Temu.