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Launch event to be held for Edo Shogun Roads Promotion for inbound visitors

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Launch event to be held for Edo Shogun Roads Promotion for inbound visitors

by Asia Today Team
March 10, 2026
in Travel
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The Kanto District Transport Bureau and Better Tokyo Tourism Group will announce the official launch of the Edo Shogun Roads Promotion for inbound guests at a ceremony to be held at Tokyo Midtown Yaesu on March 20.

The Edo Shogun Roads are a community of highways developed earlier than and in the course of the Edo interval (1603-1868). Radiating outward from Edo (present-day Tokyo), this main highway system was established by the Tokugawa shogunate as an necessary transportation framework linking the capital with regional domains throughout Japan. All routes, together with the well-known Tokaido and Nakasendo, started at Nihonbashi, the official start line of the highway system on the time.

Launch event to be held for Edo Shogun Roads Promotion for inbound visitors

The Edo Shogun Roads Promotion Challenge goals to showcase varied locations, dotted alongside these historic roads, for one- or two-day experience-focused journeys throughout the larger Tokyo space. This may also enable inbound vacationers to expertise how the Edo Shogun Roads proceed to thrive as we speak, offering guests easy accessibility from central Tokyo to discover numerous areas.

Because of the Edo Shogun Roads, guests can simply take a look at the attractive Edo interval structure in spots like Kawagoe (Saitama Prefecture) and Sawara (Chiba Prefecture). Nice prepare and bus entry connect with onsen retreats like Kusatsu (Gunma Prefecture), Echigo Yuzawa (Niigata Prefecture) or Hakone (Kanagawa Prefecture), together with a plethora of lovely shrines, temples, museums and extra that will probably be shared on the web site.

Guests also can uncover distinctive experiences they will be a part of alongside these historic routes, comparable to collaborating within the early morning prayers at Minobusan Kuonji Temple (Yamanashi Prefecture), making an attempt out the martial artwork of kendo (Fukushima Prefecture), or studying the right way to make Edo-style kiriko reduce glass proper in Tokyo. Open air fans can bike alongside the scenic Tsukuba-Kasumigaura Ring Ring Highway (Ibaraki Prefecture) or go mountaineering in beautiful Oze Nationwide Park (Tochigi Prefecture).

Through the ceremony, the Edo Shogun Roads official web site and brief motion pictures will probably be revealed to the general public, and 15 Edo-related cultural actions will probably be introduced, with an opportunity for attendees to get related with a few of the expertise suppliers. There may also be details about the thrilling collaboration with the GREEN×EXPO 2027 in Yokohama, with 17 backyard and flower tourism programs to be launched.

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The occasion may also function particular visitor Kojiro Shiraishi, who has twice accomplished the Vendée Globe, a solo, continuous, round-the-world yacht race.

Occasion Particulars

Date: March 20 (Friday) 10:30 a.m. – 11:15 a.m.

Venue: Tokyo Midtown Yaesu 1F Galleria (3-minute stroll from Tokyo Station)

Media, writers and influencers keen on taking part, please ship an e mail by March 18 to request a spot in the course of the occasion.

edo-shogun-roads-logo.png

© Japan Immediately



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