SHANGHAI, March 21, 2026 /PRNewswire/ — On March 21, the “Enlightening for Fact, Main World Change: Fudan World MBA Program Launch Occasion” was held on the Zhengli Campus of College of Administration at Fudan College (FDSM).
Fudan College and FDSM management attending the occasion included Kui Su, Director of the Worldwide College students Workplace of Fudan College; Professor Xiongwen Lu, Dean of FDSM; Professor Ming Zheng, Affiliate Dean of FDSM; Professor Cheng Zhang, Assistant Dean of FDSM; Professor Liyin Jin, Assistant Dean of FDSM; Professor Rong Huang, Assistant Dean of FDSM, and distinguished company from all sectors. Neng Cao, Director of Fudan MBA Program, presided over the launch occasion.
Dean Xiongwen Lu delivered a keynote speech titled “From Following to Main: China’s Reply to the Mission of Enterprise Faculties.”
He famous that for the previous 40 years, the discourse and information framework of worldwide administration schooling have been dominated by Western enterprise faculties. Wanting forward, Chinese language administration schooling ought to undertake a extra open and assured international stance, transitioning from a “information receiver” to a “information constructor,” and from an “expertise learner” to a “system exporter.” By using Chinese language enterprise practices, the globalization expertise of Chinese language enterprises, and Chinese language-style administration innovation as core content material, a brand new period of administration schooling, one that’s numerous, globally-oriented, and main future enterprise transformation, will start.
Dean Lu emphasised that the Fudan World MBA Program marks a milestone for Chinese language administration considering, observe and schooling to take part within the new spherical of worldwide instructional competitors and advance the globalization of China’s enterprise schooling. Its core philosophy is to allow younger international abilities to achieve in-depth insights into superior industries, applied sciences and enterprise practices in China and Asia, and draw expertise and inspiration therefrom. In opposition to the speedy growth of the Web, AI and the Web of Issues, this system will undertake a hybrid online-offline instructing mannequin to show college students to top-tier curricula and analysis achievements. By classroom studying, extracurricular observe and cross-cultural interplay, college students won’t solely sharpen their skilled expertise but additionally domesticate a world imaginative and prescient and construct complete competence integrating concept and observe. Extra importantly, it will foster broader consensus amongst all events and inject new momentum into the worldwide economic system. He sincerely invited all sectors of society to affix this international cooperation journey and switch this imaginative and prescient into actuality collectively.
Neng Cao, Director of Fudan MBA Program, launched the detailed curriculum of the Fudan World MBA Program in a presentation titled “Blossoming: The World MBA for a New Period.”
He said that the Fudan World MBA Program goals to domesticate a brand new technology of worldwide administration expertise with a deep understanding of Chinese language tradition, enterprise knowledge, and international governance logic. This can promote the worldwide dissemination of administration ideas with impartial mental property rights, contributing “Chinese language knowledge” to the event of worldwide administration science and elevating the voice and affect of Chinese language administration schooling on the worldwide stage.
Centering on the “Fudan World MBA” model, this system integrates 5 worth pillars: “China & World, Know-how & Administration, Tradition & Enterprise, Digital Intelligence & On-site Expertise, and Academy & Business.” College students could have a singular studying expertise encompassing instructional, experiential, profession, cultural and useful resource worth via 4 distinctive studying situations:
- Digital Information Studying: Supported by digital applied sciences, this system integrates and develops core programs masking AI, Chinese language industries, Chinese language economic system and Oriental administration. It allows personalized and modular studying, breaking the time and bodily constraints of conventional lecture rooms to higher go well with international and part-time college students throughout areas.
- Immersive Business and Expertise Connection: Implementing asynchronous collaboration, digital twin campuses, and VR/AR know-how to foster immersive hyperlinks between college students, complemented by offline actions to strengthen intuitive understanding of Chinese language enterprise and tradition.
- Motion Studying for Actual-world Issues: Leveraging 20 years of Fudan MBA Motion Studying expertise, this system focuses on three mission varieties: “Globalizing Chinese language Enterprises,” “International Enterprises Coming into the Chinese language Market,” and “Enterprise Challenges of Native Enterprises.” College students of this program will collaborate intently with Fudan MBA college students to unravel actual enterprise issues, sparking multi-perspective considering and creating potential profession alternatives. For pupil entrepreneurs, their tasks might be included in a pre-admission communication and administration course of for Sensible Achievements from the applying stage, enabling exact useful resource matching to empower their entrepreneurial success.
- Lifelong Studying and Profession Companies: Graduates will get pleasure from lifelong digital updates for information and profession growth providers, together with AI-matched recruitment info for Chinese language enterprises abroad and overseas enterprises in China.
Neng Cao famous that this system is primarily designed for worldwide college students, that includes a part-time mannequin, English-taught curriculum, and a 2-year period.
The official Fudan World MBA emblem was additionally unveiled on the occasion by the attending management.
Since its re-establishment in 1985, FDSM has been rooted in Chinese language enterprise practices, engaged with cutting-edge international concepts, and carried out a proactive internationalization technique of “going international and bringing in“. It has established intensive exchanges and partnerships with 116 famend universities and analysis establishments throughout 32 international locations and areas, together with the USA, Italy, Norway, the UK, Australia, the Republic of Korea, and Hong Kong of China.
In 2009, FDSM obtained EQUIS accreditation from EFMD and efficiently accomplished five-year re-accreditation in 2012, 2017 and 2023. In the meantime, FDSM earned AACSB accreditation in 2010, adopted by five-year re-accreditation in 2015 and 2020, and a six-year re-accreditation in 2025.
Within the Monetary Occasions World EMBA 2025 Rankings, FDSM achieved its highest-ever outcome, with its packages rating among the many international prime tier in general and category-specific rankings. 4 taking part packages entered the worldwide prime 25, making FDSM the world’s solely enterprise faculty with 4 packages concurrently ranked within the international prime 25. Moreover, Fudan MBA Program remained within the international prime 30 within the Monetary Occasions World MBA 2026 Rankings.
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