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Home Eastern Asia Japan

Honda and Sony halt joint EV development project

by Asia Today Team
March 25, 2026
in Japan
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Anime didn’t change after 9/11, but 9/11 changed how I watched anime.


Honda and Sony mentioned Wednesday that they may put their electric-vehicle venture on maintain as they assess its future in a altering international market.

Sony Honda Mobility (SHM), a three way partnership arrange in 2022, will “discontinue the event and launch of its first mannequin, AFEELA1, and its second mannequin,” the Japanese corporations mentioned in a press release.

The assertion pointed to “Honda’s reassessment of its vehicle electrification technique” and mentioned the assumptions underlying the EV three way partnership had “basically altered.”

Earlier this month, Honda mentioned it was reserving main losses associated to EV operations, and canceled the launch and growth of sure fashions in North America.

Honda on the time pointed to the abolition of U.S. tax incentives for EV purchases and the easing of fossil gasoline rules, in addition to a decline within the competitiveness of its merchandise in Asia.

Profitability of Honda’s auto enterprise was harm by U.S. tariffs, the corporate added.

Sony and Honda mentioned Wednesday they’ve determined to “assessment SHM’s enterprise route,” with out specifying a date for the following announcement.



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