Meals Studio has expanded its footprint with the opening of Primo and Smashy at Arcade Independence Sq., marking an vital step within the firm’s development technique because it takes two of its strongest ideas past conventional mall areas. The launch marks Primo’s fourth location and Smashy’s first transfer outdoors a mall surroundings, reflecting a broader shift in the direction of standalone, high-potential life-style locations.
Established underneath Liberty Lands & Developments, Meals Studio was created as a multi-brand eating idea centered on constructing scalable, in-house meals manufacturers. Since its inception, the corporate has steadily grown its portfolio, with Primo rising as its fastest-growing model and Smashy making its debut earlier this 12 months in January. The opening at Independence Arcade Sq. indicators a brand new part in Meals Studio’s evolution because it brings its manufacturers nearer to the place clients reside, work and socialise.
The most recent opening displays robust momentum for Primo, whose speedy enlargement factors to rising client demand and a transparent product-market match. On the similar time, Smashy’s transfer right into a standalone location demonstrates Meals Studio’s confidence within the power and enchantment of its ideas past the mall setting. Collectively, the 2 manufacturers supply a extra accessible and handy eating expertise for purchasers, together with larger ease of ordering for supply.
Situated in one in all Colombo’s most outstanding life-style precincts, the brand new outlet is anticipated to strengthen buyer engagement whereas rising model visibility in a high-footfall, experience-led surroundings. The launch additionally reinforces Meals Studio’s confidence within the long-term potential of its homegrown ideas and its capacity to scale them throughout a wider footprint.
Naveed Cader, Managing Director of Meals Studio and Group CEO of Liberty Lands & Developments, stated, “Meals Studio’s enlargement past conventional mall areas displays the course during which Liberty Lands is evolving as a bunch. As we sharpen our focus throughout key development sectors together with cinemas, meals and beverage, hospitality, and chosen actual property ventures, we see robust long-term potential in constructing high quality Sri Lankan manufacturers that resonate with right now’s client. Ideas similar to Primo and Smashy have already proven robust acceptance domestically, and we consider they’ve the power to develop far past their present footprint. Our imaginative and prescient just isn’t solely to help Meals Studio’s continued enlargement in Sri Lanka, but additionally to discover how these homegrown manufacturers might be taken to worldwide markets via the precise administration and franchise alternatives.”
Nadeem Rajabdeen, CEO of Meals Studio, additionally added, “We started as a meals courtroom operator, however over time it turned clear that the larger alternative was to construct our personal manufacturers with robust identification, high quality and long-term potential. Transferring into standalone areas is a part of that evolution, permitting us to make Primo and Smashy extra seen, extra accessible and in the end extra scalable as Sri Lankan-born ideas.”
Jesse Aston, Culinary Director of Meals Studio, acknowledged, “We’ve constructed Primo and Smashy round recent, high-quality meals that’s each distinctive and accessible. From localised flavours at Primo to Smashy’s easy, freshly made burgers, every thing is ready in-house with high quality and worth in thoughts, and we’re excited to convey that have to a vibrant location like Arcade Independence Sq..”
Wanting forward, Meals Studio plans to proceed increasing its footprint each inside Sri Lanka and internationally, furthering its ambition to develop distinctive eating manufacturers that may thrive in a spread of areas whereas responding to altering client habits and life-style preferences.
