Colombo, Sri Lanka –LankaPay, the Sri Lanka Tourism Growth Authority (SLTDA) and Alipay+ have entered right into a strategic collaboration to reinforce Sri Lanka’s tourism enchantment and drive worldwide customer arrivals, significantly from Asia and the broader Asia-Pacific (APAC) area.
The collaboration leverages the power of the worldwide ecosystem of Alipay+, Ant Worldwide’s unified pockets gateway, enabled regionally by way of LankaPay, to place Sri Lanka as a most popular journey vacation spot amongst worldwide travellers. With over 40 worldwide companions, together with main e-wallets and financial institution apps in Asia Pacific area, reaching over 1.8 billion person accounts, Alipay+ will actively promote journey to Sri Lanka by way of focused campaigns designed to draw high-value vacationers.
As a part of this initiative, Alipay+ companion customers will profit from unique gives and promotions when making purchases utilizing LankaQR in Sri Lanka. These incentives are anticipated to positively affect journey selections and enhance vacationer spending throughout the nation, thereby contributing to improved tourism earnings.
In response to evolving international dynamics, the Sri Lanka Tourism Growth Authority has positioned elevated emphasis on attracting vacationers from key Asian and APAC markets. This collaboration aligns with SLTDA’s strategic focus, enabling better visibility and accessibility for Sri Lanka amongst these precedence segments.
This initiative marks the primary section of a broader partnership between LankaPay and SLTDA aimed toward supporting the long-term growth of Sri Lanka’s tourism trade. As one in all LankaPay’s international companions, Alipay+ facilitates seamless cross-border QR funds, alongside AI-powered in-app advertising and journey providers, enhancing comfort for worldwide travellers whereas selling digital cost adoption throughout the island, and positioning Sri Lanka as an modern vacation spot for digital-led tourism.
Along with driving inbound tourism, the initiative is anticipated to help native financial progress by encouraging micro and small retailers to undertake cross-border QR cost acceptance by way of LankaQR the nation’s nationwide QR cost community, enabling them to take part within the rising digital funds ecosystem and attain international prospects extra seamlessly.
The partnership contributes to the broader nationwide agenda for digital funds adoption amongst companies, significantly SMEs, as a part of Sri Lanka’s efforts for digital transformation within the monetary sector.
The Memorandum of Understanding (MoU) formalising this collaboration was not too long ago signed between LankaPay and SLTDA on the SLTDA premises in Colombo.
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