PHUKET, THAILAND – Media OutReach Newswire – 28 April 2026 – In observance of Earth Week 2026, a globally acknowledged week devoted to environmental consciousness, Proud Group, along with its affiliated corporations — Andamanda Phuket, InterContinental Phuket Resort by IHG, and Reefuel — announce the continuation of their flagship sustainability initiative, “Go Zero Waste, Save Our Ocean Undertaking 2026,” reaffirming the group’s dedication to accountable enterprise and marine conservation.
The manager crew, underneath the management of Khun Proudputh Liptapanlop, gathered for a photograph previous to the beginning of the ocean turtle launch.
A Imaginative and prescient Rooted in Sustainable Tourism
Guided by its company imaginative and prescient to develop sustainably throughout all dimensions of Environmental, Social, and Governance (ESG), Proud Group goals to set the benchmark for high quality tourism that’s accountable to the planet — balancing long-term enterprise progress with the preservation of pure sources for generations to return.
Spotlight Exercise: Returning Ten Sea Turtles to the Wild
This yr, the venture hosted its signature occasion — the discharge of 10 sea turtles again into the wild on Saturday, 25 April 2026, from 09:00 to 10:00 hrs, on the Marriage ceremony Pavilion, InterContinental Phuket Resort by IHG.
As a part of the occasion, Proud Group introduced a donation of THB 200,000 to the Mai Khao Marine Turtle Basis, raised by Reefuel consuming water gross sales and a curated assortment of eco-friendly merchandise, together with reusable cups, Sarang-Pu fisherman dolls, sea turtle bracelets, sea turtle keychains, and dugong-patterned hats.
The exercise was made attainable by shut collaboration with the Division of Marine and Coastal Assets (DMCR), through the Higher Andaman Marine and Coastal Assets Analysis Heart, whose experience ensured every turtle was absolutely ready for launch. This cross-sector partnership contributed to tangible conservation outcomes, supporting sea turtle survival charges and strengthening the long-term resilience of marine ecosystems.
Constructing on 4 Years of Progress
Since its inception in 2022, the “Go Zero Waste, Save Our Ocean Undertaking“ has steadily expanded its impression. In 2024, the venture efficiently launched 5 sea turtles again into the wild — three within the first launch and two within the second — contributing to the restoration of marine ecosystems in Phuket. The initiative additionally champions plastic discount by its Reusable Cup marketing campaign, with proceeds and ongoing help from Andamanda Phuket channeled instantly into long-term conservation efforts.
A Portfolio of Ongoing Sustainability Initiatives
Over time, Proud Group and its associates have applied a complete portfolio of sustainability packages:
- No Single-Use Plastic by Andamanda Phuket — eliminating single-use plastics throughout operations and selling eco-friendly alternate options all through the visitor expertise.
- Built-in Water Administration — combining Water Circulation and Water Reuse applied sciences, attaining every day water lack of solely ~3%.
- Reefuel Paper-Carton Consuming Water — a plastic-reducing various.
- “PROUD Kamala Undertaking” by InterContinental Phuket Resort by IHG along with Proud Group® and Kamala Subdistrict Administrative Group — steady beach-care masking over 3 km of Kamala Seaside all yr spherical.
- License to Clear 001 — Andamanda Phuket and InterContinental Phuket Resort by IHG with Ocean For All Basis, utilizing an eco-conscious catamaran to gather ocean waste for correct recycling and waste administration.
- Marine Life Conservation Program — strategic partnerships with authorities businesses and native communities to revive and defend marine sources.
Towards a Shared, Sustainable Future
The “Go Zero Waste, Save Our Ocean Undertaking 2026” displays the collective intention of Proud Group and its companions to drive accountable tourism — balancing enterprise progress with environmental conservation and sustainable group growth. Proud Group invitations everybody, regionally and globally, to embrace small, significant adjustments in on a regular basis life, creating constructive impression that endures for our planet.
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About Proud Group
Proud Group is a number one developer of built-in leisure and resort locations in Thailand, with a portfolio that features hospitality, actual property, water parks, and life-style retail. Anchored within the ideas of sustainable enterprise, the group is dedicated to constructing experiences that elevate communities, defend pure sources, and encourage aware journey.
