SINGAPORE: Durian season is making an early entrance, and FairPrice is bringing again one in every of its most talked-about annual promotions.
FairPrice Group introduced that its S$1.95 durian flash sale will return in 2026, working throughout three weekends at three totally different shops, and the provide covers kampung durians weighing between 600g and 800g and can run whereas shares final.
The deal comes with some limitations, although: gross sales begin day by day at 9 am with solely the primary 300 clients qualifying every day, and every shopper should buy as much as 2 durians solely.
For a lot of buyers, the attraction is that the durian costs can swing in the course of the season relying on provide and selection, so low-priced promotions, as at all times, flip a routine grocery journey right into a deliberate outing.
Three weekends, three areas
The promotion will transfer throughout Singapore over three weekends. The primary cease is FairPrice Bedok North Blk 212 from Might 22 to 24.
Subsequent is FairPrice Kang Kar Mall in Hougang from Might 29 to 31, and the ultimate spherical will happen at FairPrice Elias Mall Atrium in Pasir Ris from Jun 5 to 7.
NTUC FairPrice
After which, every day follows the identical format: first-come, first-served till the inventory runs out.
Price range durians for the gang, premium picks for everybody else
The S$1.95 provide applies solely to kampung durians beneath the promotion. Customers preferring premium varieties will nonetheless produce other choices.
FairPrice stated sorts reminiscent of King of Kings and Pink Prawn may even be offered in the course of the marketing campaign interval, although at regular costs, creating an fascinating break up in how the durian season performs out as some buyers chase worth and queue early, whereas others simply skip the push and go straight for most well-liked varieties.
Lacking one durian queue shouldn’t be the top of the story
These seasonal meals promotions generally succeed as a result of they flip odd shopping for right into a particular occasion. Furthermore, durians carry a unique sort of attraction in Singapore as a result of that is when folks examine sweetness, texture and worth with shocking seriousness.
And the limited-time provide provides one other layer: timing.
The acquisition cap additionally retains the promotion transferring and reduces bulk shopping for, giving extra buyers an opportunity to participate, so a sensible strategy to strategy offers like these is to go early if the cut price issues, however keep away from treating restricted inventory as a purpose to overspend.
And since durian season comes yearly, lacking one queue is never the top of the story.
