Shueisha, the Japanese publishing big behind among the world’s most influential manga and magazines, together with Weekly Shonen Leap, Japan’s top-selling and record-setting manga journal, turns 100 this 12 months. Whereas the centenary celebration demonstrates how far the corporate has come, the anniversary isn’t just about trying backward.
Shueisha’s most consultant one hundredth anniversary actions aren’t historic retrospectives in museums however new multimedia tasks for readers, comparable to digitized manga and audio books, and streamlined help for aspiring manga artists together with recommendation on registering mental property and invoicing.
Probably the most expansive of those is Shueisha Manga Expo, a web site that dives into the writer’s archives and is scheduled to function for a full 12 months. Its centerpiece function, “This Month’s 100 Advisable Manga,” refreshes month-to-month, with 100 chosen titles from Shueisha’s huge catalog out there at no cost in addition to associated volumes at promotional costs of ¥100. As a substitute of pushing solely its greatest worldwide hits, Shueisha is utilizing the centenary to deliver renewed consideration to its older titles, making this venture much less about advertising and marketing and extra about curation.
