“Okay-SUUL Pavilion” to Open for the First Time on the HKCEC on Could 26-28
HONG KONG SAR – Media OutReach Newswire – 10 June 2026 – The Nationwide Tax Service of Korea (Commissioner: Lim Kwang-hyun), for the primary time, opened the “Okay-SUUL Pavilion” at Vinexpo Asia[1], which was held for 3 days from Could 26 to twenty-eight on the Hong Kong Conference and Exhibition Centre (HKCEC).
[Photo] Korean Liquor (Okay-SUUL) Raises Its First Flag for Globalization on Asias Largest Stage
The opening of the “Okay-SUUL Pavilion” was served as a key milestone in elevating the worldwide profile of Korean alcoholic drinks and increasing abroad exports.
On the inaugural “Okay-SUUL AWARDS” held by Nationwide Tax Service of Korea final December, 175 small and medium-sized liquor producers from throughout Korea submitted a complete of 366 merchandise. Following doc screening and blind testing, 12 merchandise had been chosen.
The award-winning liquors, chosen by a good judging course of with the participation of Korean residents, was launched to the worldwide market by this exhibition, marking their first step towards abroad growth.
The “Okay-SUUL Pavilion” was operated by cooperation between the Nationwide Tax Service of Korea and the liquor trade and affiliation (the Korea Alcohol and Liquor Business Affiliation). It was designed as an built-in promotional platform to strengthen the export competitiveness of Korean alcoholic drinks and develop abroad gross sales channels.
The “Okay-SUUL Pavilion” was operated with a complete of 16 cubicles (show and tasting cubicles), and 12 corporations — together with winners of the Okay-SUUL AWARDS — participated to carry consultations with abroad patrons.
Taking part corporations ranged from conventional liquor breweries to regional soju producers and main liquor corporations, showcasing the varied spectrum of Korea’s alcoholic beverage trade on a single stage.
Along with the cubicles operated by the 12 collaborating corporations, a devoted sales space was arrange solely to showcase the award-winning liquors, additional highlighting the importance of the Okay-SUUL AWARDS.
On the venue, promotional movies of the award-winning liquors had been screened, whereas English-language brochures and souvenirs had been distributed to draw native patrons and guests to boost consciousness of Korean alcoholic drinks.
As well as, conferences with the organizers of Vinexpo Asia, abroad patrons, and distribution trade officers had been additionally held to determine quickly altering international liquor market developments and assess the abroad growth potential of Korean alcoholic drinks.
Han Yeong-seok Fermentation Analysis Institute expressed gratitude for being given the chance to take part within the exhibition, saying, “It was significant to showcase our award-winning liquor, ‘Dohan Cheongmyeongju,’ on the identical stage as liquors from around the globe by this exhibition. We did our greatest to advertise Korea’s distinctive fermentation tradition and the worth of Korean liquor to the world.”
Going ahead, the Nationwide Tax Service of Korea will proceed to boost the substance of the Okay-SUUL AWARDS, repeatedly uncover excellent liquors from promising small and medium-sized enterprises, and can actively assist the globalization of Korean liquor (Okay-SUUL) by selling it each domestically and internationally and serving to these companies increase their gross sales channels.
[1] Vinexpo Asia is Asia’s largest B2B wine and spirits exhibition, attracting roughly 9,000 trade professionals from 60 international locations final 12 months.
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