The platform will function Assam’s official digital vacation spot for regional leisure, cultural programming, heritage content material, movies, music, reside occasions and creator-led content material. It is going to be out there throughout cellular, net and related TV platforms, concentrating on audiences in India and abroad.
The venture marks a strategic shift for the listed content material producer past conventional content material commissioning into platform possession and long-term know-how companies. Bodhi Tree will likely be liable for platform growth, content material technique, subscription administration, monetisation and ongoing operations.
The corporate stated the mandate locations it on the intersection of digital public infrastructure, regional content material ecosystems and government-led cultural digitisation initiatives, an space anticipated to realize momentum as states put money into preserving and selling native cultural belongings via digital platforms.
The platform is being inbuilt partnership with Mogi OTT and can run on Google Cloud infrastructure, supported by a devoted content material supply community and Kubernetes-based auto-scaling capabilities. Bodhi Tree stated the know-how structure is essentially full, with branding, content material onboarding and ecosystem growth at present underway.
“This mandate displays the increasing function of media corporations in constructing digital ecosystems, not simply creating content material,” stated Mautik Tolia, managing director and chief government officer of Bodhi Tree Multimedia. “The venture provides a brand new dimension to our enterprise mannequin via long-term platform administration capabilities whereas making a scalable framework that would discover relevance throughout a number of areas.”
The corporate stated the Assam venture might turn into a template for related cultural digitisation programmes by different state governments, opening up alternatives for replication as regional administrations more and more undertake digital-first engagement fashions.Bodhi Tree has produced over 5,000 hours of content material throughout greater than 100 exhibits spanning tv, OTT and digital platforms. The corporate believes the mandate strengthens its transition in the direction of a enterprise mannequin anchored in content material creation, platform administration, viewers engagement and recurring technology-led revenues.
