BANDAR SERI BEGAWAN – Brunei has formally launched Nakhoda, a digital tourism platform designed to make it simpler for travellers to plan and e book experiences forward of Go to Brunei Yr 2027.
The platform was unveiled on Monday by Coordinating Minister for Financial Insurance policies and Minister of Economic system, Commerce and Trade, Dato Dr Hj Abdul Manaf Hj Metussin, throughout the Nakhoda Compass 2026 occasion.
Developed by means of a partnership between Dynamik Applied sciences and the Tourism Improvement Division, Nakhoda is a digital market for native operators to checklist journey providers, provide bookable packages, and settle for cashless funds.
It additionally options an AI-powered journey planner that creates personalised itineraries based mostly on travellers’ pursuits and budgets.
Talking on the launch occasion, Appearing Director of Tourism Improvement Hjh Salinah Hj Mohd Salleh famous that whereas Bruneians have embraced digitalisation, the tourism sector stays fragmented because of disconnected data, restricted on-line gross sales channels and an absence of built-in tourism information. Small tourism operators additionally deal with a digital divide, leaving them with inconsistent on-line visibility.
“Our problem is to not create extra sights, however to make sure that our tourism merchandise can be found on-line,” she mentioned, including that Nakhoda was designed to bridge this digital hole.
This digital push comes at a vital time as Brunei’s tourism sector sees robust upward momentum.
Based on the newest authorities information, customer arrivals rose 12.6% year-on-year, climbing from 678,037 in 2024 to 763,375 in 2025.
This progress continued into 2026, with the sultanate welcoming 217,453 guests within the first quarter alone.
Trying forward, the Tourism Improvement Division goals to leverage digital instruments like Nakhoda to realize its progress targets, aiming for 854,855 arrivals this 12 months, 901,048 in 2027, and over 1.4 million by 2035.
Nakhoda will additionally present invaluable information insights throughout the tourism sector, mentioned Dynamik Applied sciences Interim Chief Government Officer, Pg Noreen Afiza Pg Dato Paduka Hj Md Zain.
“Traditionally, a nakhoda was the captain who guided our vessels throughout the seas. It’s in that very same spirit that Nakhoda is constructed: to information and join our tourism ecosystem”.
