(China Every day) iQIYI Worldwide, the abroad streaming platform of Chinese language on-line leisure firm iQIYI, reported a 130 % year-on-year enhance in complete viewership within the first half of 2026, pushed by robust demand for Chinese language dramas and micro dramas. The platform launched its World Trending Content material rankings on July 9, displaying that premium long-form dramas and micro dramas drove abroad progress. Localization efforts, together with subtitles in 13 languages, dubbing and fan engagement actions, additionally helped broaden its worldwide attain.
In keeping with the rankings, Southeast Asia remained a significant marketplace for Chinese language dramas, whereas micro dramas gained recognition in East Asia. Premium long-form dramas additionally remained in style within the Center East and Latin America.
Historic drama Pursuit of Jade topped the platform’s general rankings within the first half of the 12 months, whereas Midnight Temptation led the worldwide micro drama chart. All 10 titles on the highest Chinese language drama listing have been iQIYI unique productions.
Past Chinese language dramas, animation, movies and selection exhibits from throughout Asia additionally attracted abroad audiences.
The corporate mentioned it expanded localization by way of multilingual subtitles, dubbing and its “iQIYI Starship Undertaking”, which hosts fan occasions in abroad markets. In Thailand, seven Chinese language dramas with Thai-language dubbing entered the native high 10 through the first half of the 12 months.
Micro dramas accounted for half of the highest 10 trending titles in Japan and South Korea, whereas Spanish- and Portuguese-language dubbing helped broaden audiences in Latin America. Viewers within the Center East continued to favor sensible and military-themed dramas.
iQIYI mentioned it’s going to proceed increasing its content material choices and localization efforts to succeed in broader international audiences.
Record of high 10 Chinese language micro dramas on iQIYI Worldwide.Supply: China Every day Up to date: 2026-07-10 17:23
