- Keells supermarkets use Salesforce to ship personalised engagement to greater than two million Keells Nexus loyalty members
- John Keells CG Auto is leveraging Salesforce to unify buyer intelligence, streamline operations, and allow clever automation.
COLOMBO, Sri Lanka — August 31 2026: Salesforce, the #1 Agentic CRM*, in the present day introduced the enlargement of its collaboration with John Keells Holdings PLC (JKH), certainly one of Sri Lanka’s largest and most diversified conglomerates, to speed up buyer expertise transformation throughout Sri Lanka. The expanded collaboration will allow two of JKH’s key companies — Keells supermarkets, certainly one of Sri Lanka’s main grocery store chains, and John Keells CG Auto, its automotive enterprise, to ship stronger buyer experiences which are related, personalised, and data-driven, as they evolve for the following section of development.
Strengthening personalised engagement at Keells supermarkets
On the coronary heart of the collaboration is Keells Nexus, certainly one of Sri Lanka’s most recognised loyalty programmes, powered by Salesforce and serving greater than two million members.
Keells Tremendous is utilizing Salesforce Loyalty Administration, Knowledge 360, Advertising and marketing Automation, MuleSoft and Agentforce Service. By unifying buyer transactions, behaviours, preferences, and interactions, Keells can flip buyer perception into motion—delivering extra personalised experiences that deepen loyalty, drive engagement, and unlock larger worth throughout the shopper lifecycle.
Connecting the automotive journey at John Keells CG Auto
John Keells CG Auto is the authorised distributor for BYD passenger automobiles in Sri Lanka, supporting the nation’s rising adoption of New Vitality Automobiles.
The enterprise is utilizing Salesforce Automotive Cloud to assist car stock administration and join it with buyer interactions throughout pre-sales, gross sales, possession and after-sales service.
A unified view of buyer and car knowledge will assist John Keells CG Auto join each stage of the automotive journey—from discovery and buy to servicing and possession. This basis will allow extra contextual and constant buyer experiences whereas supporting the corporate’s enlargement throughout new areas, providers and premium segments.
Feedback on the information:
Ramesh Shanmuganathan, EVP & Group CIO, John Keells Holdings PLC, mentioned “At John Keells, we see the expertise economic system as the following frontier of differentiation. It’s about transferring past transactions to creating related, clever and more and more personalised experiences. Our partnership with Salesforce brings collectively knowledge, AI and buyer engagement to show perception into motion. From Keells Supermarkets to John Keells CG Auto, we’re constructing a scalable basis that may develop throughout the Group, with relevance to every enterprise and its clients. As agentic AI strikes more and more to the sting, we see the chance to show context into motion in actual time — enabling personalisation at scale.”
Osanda Warnekulasooriya, Senior Vice President, Head of IT – Retail Sector at John Keells Holdings PLC, mentioned, “With greater than two million Keells Nexus members, personalisation have to be related, well timed and trusted. Salesforce permits us to convey collectively buyer transactions, preferences and engagement alerts so we are able to higher perceive our clients and make each interplay extra helpful. That is about going past rewards to construct deeper on a regular basis relationships and ship a extra constant expertise throughout channels.”
Mankiran Chowhan, Managing Director, Salesforce – India & Sri Lanka, mentioned “Clients don’t expertise companies as separate programs or capabilities, they expertise one steady relationship. Whether or not somebody is making an on a regular basis retail buy or navigating years of car possession, the expectation is identical: recognise me, perceive my context and make each interplay simpler. Our collaboration with John Keells displays a broader shift from merely gathering buyer knowledge to activating trusted buyer intelligence throughout the moments that matter. That is how trendy enterprises create sustainable development: by bringing knowledge, CRM and AI collectively as one related working mannequin.”
The collaborations show how organisations can construct on their present expertise foundations to embrace the following section of digital transformation — utilizing knowledge, AI and automation to create extra related, clever and customer-centric companies.
