Strategic Collaboration Targets Over US$22 Million in Gross sales
HONG KONG SAR – Media OutReach Newswire – 3 September 2026 – Wellcome, Hong Kong’s longest established grocery store chain with the most important retailer community, has introduced a strategic partnership with CJ Meals, South Korea’s largest meals firm and a number one pressure within the globalisation of Okay-food with its bibigo™ model. Marked by a signing ceremony in Seoul, the collaboration will additional strengthen Wellcome’s Korean meals providing, bringing a wider choice of genuine Korean favourites to prospects throughout the shops at Wellcome and Market Place shops throughout Hong Kong.
Darren Chan, Managing Director, Meals, Hong Kong & Macau at DFI Retail Group (Proper) and Teresa Bae, Chief Enterprise and Technique Officer at CJ Meals (Left), joined their respective groups on the partnership signing ceremony held in Seoul, marking a strategic collaboration to carry extra Korean meals selections to prospects in Hong Kong by way of Wellcome and Market Place.
The collaboration is predicted to generate greater than US$22 million in gross sales, and can considerably broaden the Korean product assortment at Wellcome and Market Place throughout key classes, together with groceries, chilled meals, Korean-inspired prepared meals, snacks, frozen meals and wholesome meals.
The partnership aligns with Wellcome’s ongoing technique to broaden its worldwide product assortment, drive innovation and keep attuned to evolving client tastes, whereas bringing extra sought-after international manufacturers to prospects in Hong Kong. To mark the partnership, over 30 merchandise have been featured in Wellcome’s in style On a regular basis Worth price-lock programme, reinforcing Wellcome’s dedication to delivering high quality merchandise at nice worth for patrons.
Bringing Over 100 Korean Merchandise to Hong Kong Clients
As demand for Korean meals continues to develop in Hong Kong, spanning on a regular basis grocery necessities, frozen meals and ready-to-eat favourites, Wellcome continues to strengthen its worldwide product vary, bringing sought-after international manufacturers and larger option to prospects.
By the partnership with CJ, Wellcome will introduce new merchandise throughout a number of classes and targets bringing over 100 Korean meals merchandise from CJ Meals to its retailer community in phases. The expanded vary will give prospects larger entry to genuine Korean flavours and a greater variety of high quality meals selections.
Among the many unique merchandise launching at Wellcome are the Bibigo tofu and Bibigo kimchi. Made utilizing conventional Korean recipes with fastidiously fermented napa cabbage, the kimchi affords a flexible Korean aspect dish that mixes genuine flavours with on a regular basis comfort.
Delivering Larger Worth By On a regular basis Worth
At Wellcome, offering prospects with high quality merchandise at nice worth stays a key precedence. Since its launch in 2025, the On a regular basis Worth price-lock programme has demonstrated Wellcome’s dedication to serving to prospects higher handle their on a regular basis grocery spending whereas having fun with reliable high quality.
Over 30 merchandise from CJ Meals have been featured within the On a regular basis Worth programme, with costs locked. The initiative permits prospects to take pleasure in in style Korean merchandise at steady, aggressive costs with out compromising on high quality.
Darren Chan, Managing Director, Meals, Hong Kong & Macau, DFI Retail Group, mentioned: “At Wellcome, we’re dedicated to providing prospects high quality merchandise from all over the world whereas delivering distinctive worth daily.
Korean meals has turn into an more and more necessary class for Hong Kong shoppers, reflecting rising curiosity in each Korean delicacies and tradition. By our partnership with CJ, we’re bringing trusted Korean manufacturers nearer to our prospects, whereas leveraging our in depth retailer community and On a regular basis Worth programme to make these merchandise extra accessible than ever.”
Teresa Bae, Chief Enterprise and Technique Officer, CJ Meals, mentioned: “This partnership marks a brand new foothold for the expansion of our Okay-food enterprise in Hong Kong, one of many world’s main international enterprise hubs. With scrumptious bibigo merchandise, we are going to ship the distinctive flavors of Okay-food to Hong Kong shoppers.”
From 4 Sep to 17 Sep, 2026, CJ merchandise will likely be obtainable on the Korean Meals Truthful at Wellcome and Market Place.
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Wellcome
Established in 1945, Wellcome is Hong Kong’s longest established grocery store chain with the most important retailer community. Since 1964, the corporate has been wholly owned by DFI Retail Group and serves because the Group’s key grocery store model in its meals enterprise. Along with Market Place, 3hreesixty and Oliver’s, Wellcome operates a community of over 325 shops serving greater than 14 million prospects each month.
With the mission of “All the time Recent, All the time Worth and All the time Right here for You”, we take delight and keenness in offering a top quality vary of contemporary and grocery merchandise, nice worth and an thrilling procuring expertise to assist our prospects save extra and revel in extra. As a market-leading grocery store, Wellcome continually innovates to serve our communities higher. In 2021, it launched a brand new format, Wellcome Recent, which affords nice worth and high-quality contemporary produce in an surroundings that mixes the ambiance of a moist market with the comfort of a grocery store. In 2025, Wellcome launched “On a regular basis Worth” value dedication, locking costs on over 500 contemporary & grocery necessities for patrons. Extra not too long ago, it has accelerated its e-Commerce improvement, enhancing the omnichannel buyer journey by providing a extra handy, versatile and personalised grocery procuring expertise. For extra details about Wellcome, please go to http://www.wellcome.com.hk.
CJ Meals
CJ Meals, a enterprise unit of CJ CheilJedang, is a worldwide meals firm delivering quite a lot of merchandise starting from meals components and frozen/chilled meals to appetizers. Established as Korea’s first sugar producer in 1953, CJ Meals has grown to turn into the nation’s largest meals firm. Right now, it’s main the worldwide meals business with its famend Korean meals model, “bibigo.” The corporate operates in a number of areas worldwide together with South Korea, the U.S. (as CJ Schwan’s), Japan, China, Southeast Asia, Europe, and Oceania. For extra info, go to https://www.cj.co.kr/en/aboutus/enterprise/meals
