Blink Worldwide has acquired Wristlab as a part of a long-term technique to elevate the watch retail expertise in Sri Lanka. The acquisition brings collectively Wristlab’s established presence within the wristwatch market with Blink’s scale, experience and market presence, making a stronger platform to unlock new alternatives for development, broaden the providing and ship a extra complete retail expertise to customers.
Based in 2019 underneath Orbit Worldwide (Pvt) Ltd, Wristlab was created to fill the market vacuum for a one-stop retail expertise. As a substitute of looking out a number of single-brand websites, Sri Lankan customers achieve easy entry to main international watch manufacturers, fulfilling the founders’ imaginative and prescient of final selection underneath one roof.
Following the acquisition, Wristlab will probably be developed as Blink’s devoted consumer-facing retail platform, with the ambition of evolving it right into a stronger and extra complete multi-brand watch vacation spot in Sri Lanka. This may embrace an expanded worldwide model portfolio, an enhanced retail expertise and a stronger service proposition, giving customers larger selection and a extra compelling total expertise.
The transfer can even enable Blink to sharpen its focus because the official model principal for CASIO, G-SHOCK and EDIFICE in Sri Lanka, with larger emphasis on constructing and managing these manufacturers, whereas additional strengthening its authorised retail community, distribution and after-sales assist. By establishing specialised focus areas, each entities are positioned to scale independently whereas complementing one another.
Talking in regards to the acquisition, Mohamed Mansoor, Director – Blink Worldwide mentioned, “This can be a strategic step towards constructing a scalable multi-brand retail platform in Sri Lanka. Blink will deal with model constructing, distribution, and after-sales capabilities, whereas Wristlab evolves into the one-stop go to vacation spot for genuine timepieces. This clear division maximizes worth for each model companions and customers.”
Blink based in 2014 underneath Avarna Ventures operates an in depth distribution community spanning over 155 licensed doorways throughout Sri Lanka, backed by sturdy after-sales infrastructure and entry to real components. Integrating this operational spine with Wristlab’s retail footprint establishes a transparent alignment between distribution and trendy watch retail.
The result’s a clearer alignment between distribution and retail, with Wristlab positioned to develop as a devoted multi-brand retail platform whereas Blink continues to strengthen its function as a specialist watch distribution companion in Sri Lanka.
