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Home South-eastern Asia Malaysia

Media Should Pool Efforts To Combat Virus Of Deepfakes — OANA Secretary General

by Asia Today Team
September 23, 2026
in Malaysia
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MOSCOW, Sept 22 (Bernama-TASS) — Deepfakes have grow to be a “virus of the digital age,” making it important for media organisations to keep up an ongoing dialogue about strategies and greatest practices for detecting and combating them, Marat Abulkhatin, Secretary Basic of the Organisation of Asia-Pacific Information Companies (OANA) and Deputy Director Basic of TASS, mentioned, in line with Russian Information Company TASS. 

“Deepfakes – the virus of the digital age – deserve particular consideration: they unfold quickly, are tough to detect with out specialised expertise, are continually evolving to grow to be more and more convincing, and adapt to fashionable detection instruments,” he mentioned on the Dialogue on Fakes 4.0 worldwide discussion board.

“To construct a sturdy system for exchanging dependable info, it’s needed not solely to develop our personal methodologies and approaches, but in addition to share them.”

Abulkhatin famous that technological advances had created a variety of instruments able to distorting info and falsifying info. On the identical time, he mentioned, new digital options had emerged to assist determine info sources and confirm information and the origins of content material.

Towards this backdrop, he highlighted TASS’s intensive community of specialists, which he described as a “distinctive database” constructed up over time. It contains press companies of ministries, authorities companies, universities and regional authorities, in addition to medical professionals, scientists, educators, attorneys and economists.

Private accountability and expertise

“TASS’s expertise exhibits that countering fakes doesn’t start with refuting info that has already circulated, however a lot earlier – with an editorial tradition of verifying each single report,” Abulkhatin mentioned.

In his view, efficient efforts to fight disinformation require combining technological capabilities with the private “accountability of every journalist and editorial staff for the ultimate resolution to publish.”

“It’s exactly the mixture {of professional} accountability, multi-level verification, and fashionable applied sciences that makes it attainable to keep up high-quality info,” Abulkhatin concluded.

The Dialogue about Fakes 4.0 discussion board is a world platform for discussing strategies to fight disinformation and develop fact-checking applied sciences.

The occasion is going down on the Russia Nationwide Centre with the participation of over 2,000 journalists, specialists and businesspeople from 80 nations.

It’s organised by the International Reality-Checking Community (GFCN), established in 2025 by the TASS information company, the autonomous nonprofit organisation “Dialogue Areas,” and the New Media Workshop.

TASS is the discussion board’s strategic media companion.

— BERNAMA-TASS

   


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