JXG (Janashakthi Group)’s JXG Highlight has been recognised with two awards at SLIM DIGIS 2.6, receiving a Silver Award, the best award introduced within the Finest Use of Digital in Company Branding class, and a Bronze Award for Finest Use of Inventive Content material (Model-Created).
The popularity on the grand finale, held on 22 September 2026 at Monarch Imperial, Colombo, marks an essential milestone for a platform that was conceptualised, developed, and repeatedly refined solely in-house by the JXG Group Advertising staff.
This yr’s SLIM DIGIS, held underneath the theme “Mission to Extraordinary”, opened its platform to worldwide participation for the primary time and acquired greater than 550 entries, bringing collectively work that displays the evolving requirements of the digital advertising and marketing trade.
For JXG, the popularity goes past the awards themselves. It validates a deliberate brand-building strategy centred on figuring out the distinctive propositions the Group can deliver to its audiences.
As a monetary conglomerate with companies throughout insurance coverage, capital markets, and finance, JXG has recognized information and entry to monetary experience as a pure energy that might be translated into significant model content material. The chance was to create one thing that went past standard company communication and supplied audiences information, views, and conversations that have been related to them.
This led to the creation of JXG Highlight, an owned content material platform constructed across the Group’s information and the varied views inside and past its companies. Conceptualised, developed, and superior solely in-house, the platform has grown over time by steady experimentation, studying, and refinement by the JXG staff. The JXG YouTube channel has surpassed 300,000 subscribers, reflecting the rising viewers for Highlight’s content material.
At its core, JXG Highlight displays the Group’s objective of “Breaking Boundaries, Forging Futures.” It gives a platform to discover concepts, enterprise, finance, management, and the forces shaping the long run, whereas establishing a definite voice for the JXG model.
“JXG Highlight was created from a easy understanding of our model. We needed to determine what we’re good at, what our audiences want, and the place we might supply one thing completely different. JXG has a wealth of information and experience, and Highlight gave us a technique to translate that into one thing helpful and interesting. What makes this recognition significantly significant is that the platform has been constructed and developed by our personal staff from the bottom up,” mentioned Gamika De Silva, Group Chief Advertising Officer, JXG (Janashakthi Group).
The popularity at SLIM DIGIS 2.6 marks a big level within the evolution of JXG Highlight, reinforcing the worth of constructing distinctive, owned model platforms with a transparent objective, a powerful understanding of the model and the liberty to evolve with audiences.
From an thought rooted in what JXG is aware of greatest to a recognised digital content material platform, JXG Highlight demonstrates how an in-house thought can evolve right into a significant long-term model asset.
