Xixinan village first went viral in 2023, when photographs of its fairy-tale greenery unfold on Chinese language platforms. However the tourism growth additionally raised new questions: How may the village generate income with out charging an entrance charge? And the way may it share the advantages with neighboring villages moderately than compete with them?
The video seems to be past Xixinan to 5 close by villages that, along with Xixinan, type a six-village tourism community. The villages have developed a spread of experiences, together with bamboo raft rides, a sightseeing prepare, homestays and nighttime fish-lantern excursions. By connecting these sights into a whole journey route, the community encourages guests to remain longer and spend extra time within the city, permitting extra native companies to profit from rising vacationer visitors.
Moderately than competing for guests, the villages have embraced a cluster improvement strategy, creating complementary companies, connecting tourism assets and sharing alternatives.
On the coronary heart of this cooperation is the villages’ revenue-sharing mannequin: 70 p.c goes to the village the place a enterprise operates, 20 p.c is distributed in response to the unique fairness ratio (Xixinan village takes 5 p.c and the opposite 5 villages take 3 p.c every) and 10 p.c is retained by the city’s working firm as working capital. The mechanism permits completely different villages to profit from shared tourism assets whereas encouraging every to develop its personal distinctive companies.
Greater than 70 p.c of residents on this city work in tourism. In 2025, every village generated greater than 1 million yuan (about $140,000) in income, serving to be certain that the advantages of tourism are shared throughout the city.
This video follows the journey from Xixinan’s viral rise to the broader transformation of the six villages, exhibiting how pure surroundings, linked tourism routes and a shared-interest mechanism can flip customer visitors into broader rural improvement.
By linking six villages right into a improvement cluster, the mannequin provides a glimpse of how rural communities in China are exploring new methods to share alternatives and prosperity.
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