ParityCube, the corporate behind Zingoy, DesiDime and Cuelinks, at present launched OpenTrust (opentrust.in), a free, community-run registry the place Indian retailers can share experiences with cellular numbers linked to chargebacks, pretend orders, refused cash-on-delivery orders and OTP scams, and examine new clients earlier than fulfilling an order.
In India, the cellular quantity has grow to be the identifier for nearly each on-line service provider, with clients signing up and logging in utilizing simply their quantity. For a scammer, that makes beginning over simple: a brand new cellular quantity is sufficient to run the identical rip-off throughout 1000’s of digital platforms. The scams vary from promo abuse to cash-on-delivery refusals and, in worse circumstances, purchases made with another person’s bank card.
“Zingoy receives a whole lot of complaints yearly, as fraud is highest for digital present playing cards and digital cash. Now we have burned our arms a number of instances attempting to struggle the scammers and the system,” stated Mehul Jobanputra, CEO, ParityCube.
“There must be a simple manner for retailers to share details about unhealthy actors programmatically, and that’s how OpenTrust was born,” stated Jimish Jobanputra, CTO, ParityCube.
The way it works
Retailers submit solely the cellphone quantity and a motive code. No buyer names, addresses or order information are ever shared. Numbers are matched utilizing a keyed hash and saved encrypted, lookups reveal solely the final 4 digits, and reporting retailers stay nameless behind a “verified service provider” badge. A grievance course of lets anybody right an entry made in error.
Each permitted service provider will get 100,000 free checks by way of API, with no card or gross sales name required. Developer documentation and consumer libraries can be found from day one.
OpenTrust just isn’t a industrial product. ParityCube constructed it as a result of fraud drains trustworthy companies and, via them, India’s digital economic system. When retailers warn one another, the identical unhealthy actor has a more durable time shifting on to the subsequent retailer. Retailers can join at opentrust.in.
About OpenTrust
OpenTrust is a free, shared registry that helps Indian retailers flag and examine cellular numbers related to fraud. It’s constructed and maintained by ParityCube.
About ParityCube
Based in 2011 by Mehul Jobanputra and Jimish Jobanputra, ParityCube is a Mumbai-based efficiency advertising and marketing firm centered on affiliate internet marketing, cashback, buying communities and digital buyer acquisition.
Its portfolio contains DesiDime, Zingoy, Cuelinks and LetsEarn, serving customers, publishers, influencers and types throughout a number of verticals.
As we speak, ParityCube experiences 50 lakh+ registered customers, 500+ model companions, 250M+ affiliate clicks and ₹1B+ in GMV, with 70+ workers and a broader attain of 20M+ customers.
Media contact
Parity Dice Pvt. Ltd.
Electronic mail: admin@paritycube.com
Telephone: +91 989 294 4089
Location: Mumbai, Maharashtra




