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Shunning social media, Japan’s imperial household has lengthy been reluctant to open up concerning the each day lives of its members, however the yr 2023 may very well be a turning level with the company answerable for the household’s affairs set to discover the potential use of SNS platforms as a part of a brand new strategy to public relations.
With specialists in settlement that an overhaul by the Imperial Family Company of its communication model, together with giving elevated publicity to the household, is lengthy overdue, the company mentioned in late December that it’s going to arrange a proper public relations workplace in April after its price range request to rent extra workers was authorized by the Cupboard.
Presently, the company solely has a single web site as a direct interface with the general public, the place it posts pictures and statements associated to the general public appearances of imperial members of the family, together with Emperor Naruhito and Empress Masako, a sure interval after they happen.
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