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The Imperial Family Company on Saturday established a proper press relations workplace to revamp its public outreach.
The launch comes after the company answerable for the household’s affairs struggled with scandals and sharp, usually slanderous, on-line response over former Princess Mako’s engagement and 2021 marriage to her college sweetheart Kei Komuro.
The brand new workplace is anticipated to freshen its staid web site, which has been the company’s solely direct interface with the general public, and contemplate different choices, together with utilizing social media, to proactively share details about the imperial household.
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