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Tokyo’s Shibuya losing popularity as a place to go drinking, drops out of top 10 in survey

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Tokyo’s Shibuya losing popularity as a place to go drinking, drops out of top 10 in survey

by Asia Today Team
October 25, 2025
in Lifestyle
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Japanese restaurant info web site Sizzling Pepper lately carried out its newest person survey, and among the many questions it requested Tokyo-area residents is which neighborhoods they wish to exit for drinks in. Downtown Tokyo’s Shinjuku was the highest choose for the sixth straight yr, adopted by the Tokyo Station environment and Ginza in second and third place, which swapped positions since final yr’s ballot.

Nevertheless, there’s one internationally well-known a part of Tokyo that’s now not wherever to be discovered within the prime 10: Shibuya.

A complete of two,858 responses have been collected from residents of Tokyo and its neighboring prefectures of Kanagawa, Chiba, and Saitama between the ages of 20 (the authorized ingesting age in Japan) and 59. Although it squeezed into the highest 10 final yr, on this yr’s survey Shibuya dropped two locations, right down to twelfth general and behind eight different Tokyo neighborhoods. Shibuya even misplaced out to Omiya in Saitama, usually derided as one of many least trendy prefectures of Japan.

● Neighborhoods respondents wish to go ingesting in

  1. Shinjuku (Tokyo)

  2. Tokyo Station space (Tokyo)

  3. Ginza (Tokyo)

  4. Shinbashi (Tokyo)

  5. Ueno (Tokyo)

  6. Yokohama Station space (Kanagawa Prefecture)

  7. Ikebukuro (Tokyo)

  8. Ebisu (Tokyo)

  9. Minato Mirai (Kanagawa Prefecture)

  10. Akasaka Mitsuke (Tokyo)

11.Omiya (Saitama Prefecture)

  1. Shibuya (Tokyo)

▼ By the best way, in case you’re questioning why Tokyo’s Roppongi isn’t within the prime 12, the neighborhood has lengthy been a extra fashionable hangout for overseas vacationers and expats than for Japanese locals.

Tokyo’s Shibuya losing popularity as a place to go drinking, drops out of top 10 in survey

It wasn’t all that way back that Shibuya was thought-about one of many prime ingesting spots in Tokyo, proper up there with Shinjuku and Ginza. So what’s occurred? Sizzling Pepper’s researchers have some theories, stating a few issues the survey’s prime rankers have that Shibuya doesn’t.

The very first thing Shibuya is lacking is a well-developed underground leisure middle. This might sound stunning to anybody who’s walked via the lengthy tunnel that stretches northwest from Shibuya Station’s subway gates for a number of blocks, however Shinjuku and Tokyo Stations’ are on an entire different degree, not solely offering quick access to a lot of the neighborhood’s above-ground pubs and eating places, but additionally having loads of their very own inside the subterranean facilities. Shibuya Station’s tunnels, however, don’t have any restaurant rows of their very own, and so they primarily run alongside the surface fringe of the neighborhood, making them much less handy for navigating to locations to eat and drink in Shibuya’s inside, particularly in case you’ve obtained a reasonable or larger-sized group of individuals assembly up.

In fact, you might all the time go as much as the Shibuya streets and stroll from there, however that results in one other side the researchers assume is hurting the neighborhood within the rankings: an absence of identification.

screenshot-2025-10-21-at-8-43-51.png

As soon as once more evaluating with top-ranking Shinjuku, Shinjuku itself has a handful of distinct sub-neighborhoods inside it. Kabukicho is the place for rowdy, or some may even say sleazy, bars. Sanchome, with its fashion-conscious shops and extra elegant eateries, attracts a clientele of younger ladies. The west facet of Shinjuku Station has loads of down-to-earth izakaya pubs for crowds of thirsty salarymen to cease in at on their approach residence from the workplace.

Shibuya, although, is extra of a hodgepodge nowadays, by way of the way it’s laid out. The neighborhood has quick meals joints and clothes outlets that attraction to teenagers and early twenty-somethings, workplace skyscrapers with older grownup professionals, and, in recent times, no scarcity of memento and specialty outlets clearly aimed toward accommodating the huge influx of overseas vacationers who come to Shibuya to take images in entrance of the statue of trustworthy canine Hachiko after which movie selfies as they stroll throughout the world-famous Shibuya Scramble intersection with their telephones of their outstretched fingers. Not like in lots of different neighborhoods that ranked greater within the survey, Shibuya’s youth, mature grownup, and worldwide traveler-oriented sights are all type of combined collectively geographically, which makes it arduous for the neighborhood to have sub-pockets with their very own identities, the researchers say. It’s not that Shibuya feels bland or boring, however the lack of a defining environment, even on the zoomed-in degree, can imply it doesn’t actually really feel like the right spot to anyone demographic.

However even when Shibuya isn’t someplace as many individuals are pondering to exit of their method to seize a drink in, what concerning the staff of firms with workplaces within the neighborhood? Shouldn’t lots of them already be in Shibuya 5 instances every week, making it, by default, the place they’ll seize a beer or two after their shifts finish? Not essentially. Because the researchers level out, most of the largest companies with workplaces in Shibuya are within the IT trade, through which partial work-from-home choices are extra prevalent than different fields, and the work additionally tends to draw much less historically gregarious people than, say, gross sales work, all of which might be contributing to Shibuya’s declining reputation as a spot to drink among the many survey respondents.

And whereas it’s solely tangentially touched upon by the researchers, the current notion of Shibuya as a website of overtourism can’t be ignored. “Should you go to Shibuya, you’ll see extra foreigners than Japanese folks” is a standard remark in conversations amongst Japanese locals nowadays, and whereas that’s exaggerating the state of affairs, it’s true that Shibuya has a few of the densest concentrations of overseas vacationers in Japan nowadays, and with the weak yen persevering with to supply favorable trade charges, there’s a rising sense that Shibuya is considerably extra touristy and costly than it was just some years in the past.

Shibuya’s slip within the survey rankings is analogous with Kyoto’s current decline in attractiveness for home Japanese vacationers. It’d be going too far to say that no Japanese folks go ingesting in Shibuya or take journeys to Kyoto anymore, however present circumstances are undeniably inflicting a dip of their reputation, and they won’t be rebounding to their former photographs for a while.

Supply: Enterprise Insider through Yahoo! Japan Information through Jin

Insert photographs: Pakutaso

Learn extra tales from SoraNews24.

— What’s essentially the most satisfying a part of Japan to go to? Japanese locals make a stunning choose

— Tokyo’s Shibuya district passes year-round public ingesting ban

— Kunchi: The main Japanese competition most Japanese folks don’t find out about

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