BYD is additional increasing its enterprise in Germany: With AVAG, the Chinese language producer has now gained one of many nation’s largest automotive dealerships as a brand new gross sales companion – and is strengthening its presence in three necessary metropolitan.
Chinese language electrical automotive producer BYD is partnering with a distinguished identify to develop its German gross sales and repair community. With AVAG Holding SE, certainly one of Germany’s largest automotive dealership teams, BYD has gained a robust new retail companion. AVAG will supply BYD fashions at its areas in Ludwigshafen, Dresden, and Leipzig.
For BYD, the cooperation represents one other strategic step in increasing its market presence in Germany. The world’s largest producer of electrical automobiles has been working persistently for months to develop its vendor community and guarantee complete service experience (as beforehand reported).
Trade heavyweight in Europe
With AVAG, a companion with in depth market expertise, sturdy regional roots, and corresponding gross sales volumes is now becoming a member of the corporate. The Augsburg-based household enterprise employs round 6,000 folks and has a presence at over 200 areas throughout Europe. Most lately, it bought practically 120,000 automobiles. Annual income exceeds three billion euros.
“We’re delighted to have one other skilled and passionate companion at our aspect within the AVAG Group, which is able to assist us advance the growth of our gross sales and repair community in three key cities,” mentioned Lars Bialkowski, Managing Director of BYD Germany, in accordance with a press launch issued on Monday.
AVAG additionally views the brand new partnership as a step in direction of the long run. “BYD stands for innovation and the long run – with a mannequin portfolio that completely matches our dedication to fashionable, environment friendly, and inexpensive mobility,” defined AVAG Divisional Board Member Ulf Pfeiffer. “We’re satisfied that our clients may also be enthusiastic and stay up for working with BYD to form the mobility of tomorrow collectively.”
For BYD, AVAG’s involvement means not solely further gross sales house but additionally an necessary sign to the market: The producer is strategically integrating established automotive retail teams to considerably speed up development, visibility, and repair high quality in Germany. The areas in Ludwigshafen, Dresden, and Leipzig signify three economically and automotive-oriented areas with excessive potential.
Increasing the vendor community is taken into account a key prerequisite for BYD’s additional market penetration in Germany. At first of the 12 months, the model launched in Germany with 26 vendor areas; by the tip of the 12 months, 150 signed vendor and repair facilities had been able to function. By the tip of 2026, there are anticipated to be 350 areas.
The brand new community measurement can be mirrored within the KBA statistics: As of the tip of November, BYD had 19,197 new registrations, representing development of virtually 650 % in comparison with the identical interval final 12 months.
