Think about the genius of nostalgia. When your steadiness sheet resembles a normal north Indian railway station throughout the competition season, merely invoke a golden age, any golden age, the extra distant the higher. Immediately, shareholders are lulled right into a heat tub of retro reassurance of mythological proportions. Then pivot – laborious – into the long run. Announce that by 2030, your organization will colonise Mars, reinvent sambhar and monetise the idea of ‘vibes’. Buyers adore a visionary who can lose cash as we speak however assure utopia tomorrow. The current, in the meantime, is handled like a suspicious relative at a marriage: acknowledged briefly, then ignored. That is the brilliance of the decision – it is a two-pronged technique of temporal misdirection. Previous glory, future grandeur, current irrelevance. So, because the champagne corks fly, keep in mind: enterprise failure is just not a tragedy, it is a narrative alternative. Merry Christmas!
