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- Adesanya joins Tradeify as International Model Ambassador
- Announcement comes forward of the UFC icon’s return to the octagon in opposition to Joe Pyfer at UFC Seattle on March 28
- Partnership marks the second chapter of Tradeify’s Champion Mindset marketing campaign
MIAMI, Jan. 23, 2026 /PRNewswire/ — Tradeify, the worldwide dealer analysis platform, at the moment publicizes a long-term partnership with UFC legend and two-time middleweight champion Israel Adesanya, who joins the model as its new International Model Ambassador.
The Champion Mindset, Chapter II: Adaptability with Israel Adesanya
The partnership represents the second chapter of Tradeify’s Champion Mindset marketing campaign, which celebrates the attributes required to succeed on the highest stage — each in elite sport and within the monetary markets.
As a two-time UFC middleweight champion, Adesanya is a pure match for The Champion Mindset marketing campaign. Nicknamed “Stylebender”, he’s broadly thought to be one of the technically gifted and clever opponents within the sport’s historical past. His skill to assume rapidly, adapt technique in actual time and make split-second selections beneath intense stress mirrors the mindset required of profitable merchants world wide.
With a worldwide fanbase spanning key markets together with North America, the partnership permits Tradeify to attach with new audiences worldwide. As a part of Tradeify’s mission to make buying and selling extra accessible, the model will activate a collection of MMA-themed initiatives, together with an unique giveaway forward of Israel’s comeback battle versus Joe Pyfer on March 28.
The collaboration comes at a pivotal second in Adesanya’s profession, as he prepares to return to the octagon and construct on his legacy as certainly one of blended martial arts’ all-time greats. It additionally serves to strengthen Tradeify’s affiliation with dominant international sports activities stars, following the announcement of its partnership with 2026 PDC World Darts Champion Luke Littler late final yr.
Brett Simberkoff, Founder and CEO, Tradeify: “We’re so excited to accomplice with Israel Adesanya. We’ve adopted his profession over time and we’re now proud to assist him as an official accomplice. There are few athletes who embody The Champion Mindset marketing campaign in addition to he does. Intelligence, adaptability, and strategic pondering have outlined his profession on the very high of the game, and we’re proud to affix him as he begins his journey again to the place he belongs – the highest of the middleweight division.”
Israel Adesanya, Tradeify International Model Ambassador: “I’m at all times in search of companions who match my ambition and perceive what it takes to attain sustained success on the highest stage. Tradeify shares that mindset and I’m excited to affix The Champion Mindset marketing campaign and have them in my nook as I return to the octagon in Seattle.”
About Tradeify
Tradeify is a worldwide dealer analysis platform that allows retail merchants to display their talents in simulated market environments and qualify for performance-based rewards. By eradicating excessive upfront prices, Tradeify makes buying and selling extra accessible for people trying to show their abilities and scale responsibly. The platform affords quick, clear payouts and has paid out greater than $120 million to merchants worldwide.
By way of a mixture of proprietary know-how, dealer training, and an lively international group, Tradeify helps impartial merchants in constructing disciplined, skilled buying and selling careers.
Study extra at tradeify.co/thechampionmindset
Israel Adesanya turns into the International Model Ambassador for Tradeify
Video – https://mma.prnasia.com/media2/2867513/Tradeify_Champion_Mindset.mp4
