THE MARKET
Sri Lanka’s female hygiene market has advanced quickly during the last three many years, pushed by rising consciousness, higher accessibility and a rising demand for consolation focussed merchandise. With elevated participation of ladies in training, employment and lively life, the class now prioritises efficiency, hygiene and affordability.
Regardless of competitors from world and regional manufacturers, native insights and belief play a pivotal function in buying selections, particularly amongst schoolgirls and households. Eva stays one of the crucial influential class leaders, shaping the sanitary serviette panorama by product innovation, nationwide availability and academic programmes – it ensures that menstrual hygiene is accessible, secure and normalised for hundreds of thousands of ladies.
ACHIEVEMENTS
Eva stands as one in all Sri Lanka’s most iconic female hygiene manufacturers, trusted for over 30 years. As a pioneer within the sanitary serviette class, Eva has been instrumental in reworking how Sri Lankan girls method menstrual hygiene, shifting the market away from conventional material in direction of trendy, secure sanitary merchandise. Over the many years, Eva has led with function, incomes the loyalty of a number of generations.
The model has additionally achieved notable milestones past its market presence. Eva has lengthy championed menstrual training, partnering with faculties, midwives and nationwide associations, to demystify menstrual well being and assist for younger women.
Its CSR programme Eva Dhiyaniya, and collaborations with organisations such because the Sri Lanka Woman Guides Affiliation (SLGGA) and Sri Lanka Purple Cross have strengthened the model’s standing as a socially accountable chief.
Eva has additionally empowered feminine athletes because the title sponsor of the All-Island Netball Match reinforcing the message of confidence and lively life. With class defining campaigns and nationwide attain, Eva continues to be recognised for reliability, affordability and management in innovation – a model that constantly blends consolation, care and empowerment.
HISTORY
Eva’s journey started in 1987 as one of many first commercially produced sanitary serviette manufacturers in Sri Lanka. At a time when many ladies relied on home made material pads, Eva launched trendy female hygiene to the market, making menstrual care safer, extra hygienic and accessible.
Made underneath ICL Manufacturers, Eva shortly grew to become a trusted identify that’s recognised for its consolation, reliability and worth. All through the Nineties and early 2000s, Eva expanded its distribution island huge, making certain availability throughout city, rural and property communities.
Because the class advanced, Eva expanded right into a broader female hygiene portfolio, introducing pantyliners, female hygiene wash, Dritex variant, Cotton Really feel variant and Heavy-flow sanitary napkins designed for longer put on. With initiatives geared toward educating younger women, Eva grew to become not merely a product however a supportive associate in menstrual well being.
By 2021, Eva as soon as once more redefined requirements with the introduction of inexperienced tea infused antibacterial layers. This innovation aimed to scale back odour, enhance hygiene and provide larger consolation.
Right this moment, following many years of management, Eva continues its legacy with the product relaunch in 2025, and a contemporary evolution that displays the life-style, confidence and expectations of right now’s Sri Lankan girls. From humble beginnings to nationwide management, Eva’s story stays rooted in care, consolation and empowerment.
THE PRODUCT
Eva’s product portfolio is designed to ship ‘pure consolation all day.’ Constructed across the wants of Sri Lankan girls, all Eva merchandise are engineered to supply safety, breathability and softness.
The core vary consists of common and heavy stream pads with mushy prime sheets, excessive absorption cores and safe wings that present comfy safety all through the day. The premium vary presents Extremely-thin designs with superior dry really feel layers and superior breathability for girls preferring discreet consolation. Merchandise can be found in each Cotton and Dritex variants, and packed as 08s, 10s and 16s.
Eva expanded its portfolio with pantyliners for on a regular basis freshness, providing light-weight consolation for recognizing pre-menstruation days or day by day hygiene. The introduction of female hygiene wash additional strengthened Eva’s presence as a whole female hygiene model.
Eva grew to become often known as a pioneer of many firsts in Sri Lanka. The model launched wings, improved contour shapes, multilayer safety and new materials applied sciences lengthy earlier than they grew to become class norms. By constantly focussing on consolation and safety, Eva earned its fame as a reliable alternative for all females together with schoolgirls, working girls and moms.
RECENT DEVELOPMENTS
The Eva relaunch in 2025 marks a big evolution for the model – visually, technologically and strategically – by reintroducing Eva with ‘New and Improved Eva’ to Sri Lankan girls with a renewed dedication to the model’s function of ‘Pure Consolation All Day.’
The brand new and improved Eva vary presents a number of enhancements: light on the pores and skin with softer prime sheets, and pores and skin pleasant supplies launched to scale back irritation and ship a easy, comfy really feel all through the day; and a physique match design that includes contoured shaping that ensures higher alignment with physique motion, prevents bunching and improves the general carrying expertise.
It additionally supplies higher distribution by an improved pad construction that ensures liquid spreads evenly throughout the floor – decreasing wetness focus and enhancing dryness – together with zero leakage safety enhanced with deeper channels, quicker liquid lock layers, and improved absorbency to supply full confidence throughout lively actions and on heavy stream days.
The Eva product relaunch strengthened the model’s trendy id with refreshed packaging, bolder color cues and communication geared toward lively, assured girls. The marketing campaign highlighted life-style relevance, consolation and confidence, positioning Eva as a renewed chief within the class, delivering pure, uninterrupted consolation whereas uplifting the arrogance of each Sri Lankan lady.
PROMOTION
Eva’s promotional technique blends emotional storytelling, training and robust group presence. Communication focusses on relatable moments and actual life conditions, positioning Eva as a model that understands girls past their durations. Via thematic campaigns, Eva promotes menstrual confidence, hygiene consciousness and trendy femininity.
Digital advertising and marketing performs a big function with Instagram and Fb serving as main engagement platforms. Utilizing reels, animations, influencer partnerships and life-style led content material, Eva connects with youthful audiences looking for authenticity and empowerment. Campaigns comparable to #TellHim and #EvaRelaunch2025 replicate a daring, progressive tone.
Eva can also be recognized for prime visibility group engagement. The Eva All-Island Netball Match stands as a flagship promotional endeavour, celebrating feminine athletes and reinforcing lively, assured life. Faculty focussed academic programmes underneath Eva Dhiyaniya additional strengthen grassroots model belief.
In-store visibility, level of sale supplies (POSM) innovation and nationwide sampling initiatives guarantee a powerful retail presence. Promotional bundles, occasion sponsorships, and partnerships with establishments improve model accessibility and prime of thoughts recall. Total, Eva’s promotion blends empathy, empowerment and relevance, making certain that customers join with the model at emotional, useful and social ranges.
BRAND VALUES
Eva’s model values are formed by many years of understanding girls’s wants and supporting their wellbeing with care – with the promise of ‘Pure Consolation All Day’ mendacity on the coronary heart of the model. This precept influences not solely product design but in addition communication, CSR and group involvement.
Each Eva product is crafted to make sure girls expertise ease, softness and confidence all through the day, reflecting the model’s dedication to consolation. Eva adopts a compassionate method by care, educating younger women, supporting communities and addressing interval stigma with sensitivity.
Constructed on greater than 30 years of reliability, belief stays central to the model – and this makes Eva a model that moms confidently go all the way down to their daughters as an emblem of security and consistency.
Via empowerment, Eva encourages girls to reside boldly, supporting sports activities, training and self-expression by its initiatives, and regularly evolves to fulfill trendy expectations. Collectively, these values form a model that’s heat, trendy and deeply linked to Sri Lankan girls.
