— Restricted-Time POP-UP Occasions Open in Japan and Korea —
Tokyo–(ANTARA/Enterprise Wire)–Bioré UV, Kao Company’s sunscreen model, will launch its world marketing campaign “SUNLIGHT IS YOUR SPOTLIGHT.” that includes Stray Youngsters in additional than 15 nations and areas starting 20:30 (JST), March 19, 2026.
The marketing campaign options an anthem movie set to the unique track “Limitless Solar,” written, composed, and produced by Stray Youngsters, alongside key visuals and a variety of worldwide initiatives. Restricted-time POP-UP occasions can even open in Osaka (Japan) and Seongsu, Seoul (Korea), providing immersive collaboration content material and product experiences.
By way of this marketing campaign, Bioré UV communicates its core worth globally: combining excessive UV safety with a cushty texture designed for on a regular basis use.
Particular Web site: https://www.kao.co.jp/bioreuv/sunlightisyourspotlight/en/
Background of the World Marketing campaign
Amid rising world temperatures and altering UV setting, extra folks have turn into cautious about spending time below the solar. In response, Bioré UV has redefined the solar—not as one thing to keep away from, however as a highlight that empowers people to shine.
Since 2025, Bioré UV has partnered with globally acclaimed Ok-pop group Stray Youngsters below the message “SUNLIGHT IS YOUR SPOTLIGHT.” Now in its second yr, the marketing campaign marks a milestone with the model’s first-ever music collaboration.
“Limitless Solar,” created completely for this marketing campaign, is a totally authentic anthem written, composed, and produced by Stray Youngsters.
The anthem movie embodies Bioré UV’s message of empowering everybody to step into the daylight with confidence, supported by its highly effective UV safety.
“Limitless Solar” — An Anthem Music Co-Created with Stray Youngsters, Sharing the Model’s Imaginative and prescient
Streaming URL:
Spotify https://bit.ly/40ZAv6P
Apple Music https://bit.ly/4brUq3h
YouTube Music https://bit.ly/4rzQ28l
Amazon Music https://bit.ly/4sGElgY
Remark from Stray Youngsters
“We’re actually honored to have created this track in collaboration with Bioré UV. Having used Bioré UV in our every day actions, we’ve got personally felt the reassurance and positivity that enable us to shine as ourselves even below the solar, and we integrated these feelings into this monitor. We hope it encourages everybody to step confidently into the daylight.”
Concerning the Anthem Movie — “SUNLIGHT IS YOUR SPOTLIGHT.”
Anthem Movie (60-second model):
http://youtube.com/watch?v=40S9ZH1gVH4
The anthem movie portrays the members of Stray Youngsters partaking freely with daylight in their very own methods. It opens with Felix gazing on the solar and whispering, “I wanna kiss you again.” earlier than the members transfer via a metropolis illuminated by mild. By way of beams and reflections, every member walks confidently in their very own path, expressing the great thing about shining below the solar. The movie culminates in a collective message encouraging all who step into the daylight.
POP-UP Occasions in Japan and Korea: “Bioré UV × Stray Youngsters ‘STAY in Highlight”
Restricted-time POP-UP occasions shall be held in Osaka and Seongsu, Seoul, the place Bioré UV will make its full-scale Korean market entry in 2026. Guests won’t solely have the ability to expertise Bioré UV merchandise but additionally discover marketing campaign visuals, Stray Youngsters autographed life-sized standee, costumes worn throughout filming, product shows, and interactive actions together with fortunate attracts.
Seoul (Seongsu), Korea
Interval: March 20 (Fri) – March 29 (Solar), 2026
Venue: LECT Seongsu
Tackle: 65 Yeonmujang-gil, Seongdong-gu, Seoul, South Korea
Opening Hours: 12:00 PM – 8:00 PM (KST)
Admission: Advance reservation by way of Naver or same-day entry
Osaka (Shinsaibashi), Japan
Interval: March 30 (Mon) – June 30 (Tue), 2026
Venue: Kao Wow
Tackle: 1F Taiko Constructing, 3-6-13 Minamikyuhojimachi, Chuo-ku, Osaka, Japan
Opening Hours: 11:00 AM – 6:00 PM (JST)
(Closed on Saturdays, Sundays, and nationwide holidays)
Admission: Stroll-in entry
Exhibition content material and admission procedures are topic to alter.
World Campaigns to be Launched Sequentially in Every Area
We’ll sequentially roll out varied campaigns in markets worldwide the place Bioré UV is obtainable. *Please notice that the supply, timing, and particular particulars of those campaigns will range by nation and area.
Background on the Appointment of Stray Youngsters
Bioré UV is at present out there in 39 nations and areas worldwide. Stray Youngsters, who’ve continued to problem world levels since their trainee days, embody the message “SUNLIGHT IS YOUR SPOTLIGHT.” By way of this collaboration, Bioré UV goals to deepen world engagement and turn into an irreplaceable presence in on a regular basis life.
About Stray Youngsters
Stray Youngsters is a boy group below JYP Leisure that debuted in 2018. The phrase “Stray” within the group title “Stray Youngsters” carries the that means of breaking away from outdated traditions, codecs, and methods.
The members are actively concerned in writing, composing, and producing their very own music, and in 2025 they turned document holders for the best-selling Ok-pop album in the US.
Since their album SKZ IT TAPE ‘DO IT’, launched final November, debuted at No.1 on the U.S. Billboard 200, the group has achieved eight consecutive No.1 debuts on the chart. No artist had beforehand debuted eight albums in a row at No.1, making it a historic first worldwide. In consequence, Stray Youngsters have been acknowledged as one of many top-charting teams on the Billboard 200 within the 2000s.
As well as, the group efficiently accomplished their largest-scale world tour thus far, Stray Youngsters World Tour [dominATE], final yr. Their reputation has grown past Japan and Korea, turning into a world phenomenon throughout the US and around the globe.
About Bioré
Bioré is a world skincare model of Kao Company, providing high-performance facial cleaning, pore care, physique care, and UV safety merchandise designed to suit seamlessly into on a regular basis life. Leveraging proprietary applied sciences developed via Kao’s long-standing analysis experience, Bioré affords options that mix effectiveness with a cushty really feel, tailor-made to numerous pores and skin wants.
Out there in 66 nations and areas throughout Asia, the Americas, and Europe, Bioré continues to develop its world presence and to be chosen by customers worldwide.
Official Bioré UV Model Web site: https://www.kao.co.jp/bioreuv/
Contacts
Kao Bioré V PR Workplace (in KMC Co., Ltd.)
Ririka Takasu / Takahiro Otsuka / Eri Sato
Tel: +81-3-6261-7413
E mail: data@kmcpr.co.jp
Media Property: https://bit.ly/bioreuv_0319 [Password: kao0319]
Supply: Kao Company
Reporter: PR Wire
Editor: PR Wire
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