Mumbai, Might 09, 2026: On-line purchasing has grow to be more and more environment friendly, however not all the time inspiring. Most platforms at the moment both depend upon key phrase searches or algorithm-heavy feeds that push merchandise based mostly on recognition, adverts, or tendencies. A brand new Indian startup, NineE AI, believes there’s room for one thing completely different: a extra exploratory strategy to store on-line.
The corporate has launched what it calls an “Exploration Engine” – an AI-powered platform designed to assist customers uncover kinds, merchandise, and visible concepts throughout the web in a extra open-ended and curated manner.
Moderately than functioning like a traditional search engine or e-commerce market, NineE AI focuses on serving to customers flick through aesthetics, moods, and elegance instructions, even when they might not know precisely what they’re in search of.
Obtainable at NineE AI, the platform brings collectively style, footwear, and way of life inspirations from throughout the online right into a single interface the place customers can discover, save, and set up discoveries into private collections.
In line with founder and CEO Aakash Jethwani, the thought emerged from a spot in how trendy purchasing experiences are designed.
“Discovery remains to be some of the ignored components of on-line purchasing. Most platforms are optimized for transactions, not exploration. We wished to construct one thing that feels extra intuitive and galvanizing for customers who’re nonetheless determining their fashion or in search of new concepts,” he stated.
The platform makes use of AI to floor visually related merchandise, curated seems, and associated fashion pathways based mostly on a consumer’s interactions and preferences. Customers can proceed exploring completely different instructions organically, creating an expertise that feels nearer to searching by means of inspirations slightly than scrolling by means of product listings.
Along with its consumer-facing expertise, NineE AI can also be introducing instruments for direct-to-consumer manufacturers by means of its Model Console. The console is geared toward serving to manufacturers seem inside discovery journeys, doubtlessly connecting them with customers earlier within the decision-making course of.
The platform is at the moment targeted on style, footwear, and way of life classes, with plans to increase into extra verticals over time.
About NineE AI
NineE AI is the world’s first Exploration Engine for customers. Constructed on the assumption that purchasing ought to really feel like discovery, NineE makes use of AI to convey the most effective kinds, merchandise, and concepts from throughout the web into one seamless expertise.
Signal-ups are at the moment open for all customers, with free entry accessible through the launch section.
Media Contact:
www.ninee.ai
console.ninee.ai (Model Console)
