ONYX HOSPITALITY GROUP CELEBRATES 60TH ANNIVERSARY, SETS THB 10.33 BILLION REVENUE TARGET WITH THB 5.5 BILLION EXPANSION PLAN

ONYX Hospitality Group, a number one hospitality administration firm in Asia-Pacific, has unveiled its progress technique because it celebrates its sixtieth anniversary. With a portfolio spanning inns, resorts, serviced residences, luxurious residences, in addition to eating and spa choices, the Group is focusing on whole income of THB 10.33 billion in 2026, representing a 14% year-on-year improve. It additionally plans to increase its portfolio to greater than 75 properties by 2030, underscoring its sustained progress momentum and strengthening its place throughout the Asia Pacific area. This enlargement will probably be supported by a deliberate funding of THB 5.5 billion over the subsequent three years, primarily centered on enhancing and upgrading present properties.

Over the previous six a long time, ONYX Hospitality Group has grown from managing a single lodge in Thailand right into a regional hospitality firm with a multi-brand portfolio together with Amari, OZO, Shama and Oriental Residence. Every model has a clearly outlined id and market place, enabling the Group to satisfy the evolving wants of contemporary travellers throughout a variety of segments.

Immediately, ONYX manages 49 properties and stays on monitor to increase its portfolio to greater than 75 properties throughout Asia Pacific by way of a disciplined and sustainable progress technique.

Yuthachai Charanachitta, Chief Government Officer of ONYX Hospitality Group, stated: “Over the previous six a long time, ONYX Hospitality Group has constructed a robust basis of experience and expertise, rising from the administration of a single lodge in Thailand right into a regional hospitality participant with an increasing presence throughout Asia Pacific, repeatedly incomes the belief and confidence of each companions and clients.

This progress has been pushed by a robust Thai basis, mixed with a worldwide outlook and a strategic concentrate on regional markets, which have persistently served as the important thing pillars underpinning the Group’s growth.

As we have fun our sixtieth anniversary, we see this milestone not merely as a mirrored image of our previous achievements, however as the start of our subsequent part of progress. Wanting forward, we stay dedicated to increasing our regional footprint, strengthening our manufacturers, and creating long-term worth for our companions, traders and clients, whereas persevering with to develop the organisation in a balanced and sustainable method. On the similar time, we’re devoted to enjoying an energetic function in elevating service requirements and supporting the long-term development of Thailand’s hospitality trade.”

Accelerating Growth to Assist Lengthy-term Progress

ONYX Hospitality Group continues to increase its presence throughout Asia Pacific underneath its imaginative and prescient of changing into ‘The Greatest Medium-sized Hospitality Administration Firm in Asia Pacific’.

In 2026, the Group is about to launch a number of new initiatives, together with Shama Sukhumvit 101 Bangkok, Shama Medini, and Y Resort Nanshan Shenzhen Impressed by OZO, reinforcing its strategic enlargement throughout the serviced condominium and way of life hospitality segments in key regional gateway cities.

On the similar time, the Group continues to advance a robust future growth pipeline, together with Shama Rayong, EQ Phuket, Shama Hub Ladprao Bangkok, Shama North Pattaya, and the luxurious growth Amari Resort & Villas, Samui, alongside a significant transformation of Amari Phuket aimed toward revitalising the property and elevating the visitor expertise.

By 2030, ONYX goals to increase its portfolio from 49 properties to greater than 75, with a concentrate on high quality progress by way of long-term partnerships and a tailor-made method to hospitality that displays the wants of every market.

Along with regional enlargement, ONYX Hospitality Group is driving progress by way of efficient asset administration and funding methods, with ONYX RT serving as one other key progress engine. Supported by decrease rates of interest, recovering investor confidence, and the return of greater than 35 million worldwide travellers, the Group expects its core property — together with Amari Bangkok, OZO Samui, and OZO Phuket— to additional improve portfolio worth, with a focused valuation of greater than THB  4 billion.

Strengthening Model Positioning Throughout the Portfolio

As a part of its sixtieth anniversary, ONYX Hospitality Group is advancing its total model growth by way of its long-term strategic framework, “ONYX Universe”, which has been designed to assist future progress throughout all dimensions of the enterprise. The framework covers expertise growth, know-how, sustainability, model energy, advertising and marketing and income effectivity, buyer engagement, meals and beverage, and asset administration to drive long-term returns. It can function a key basis for enhancing the Group’s regional competitiveness whereas responding to the evolving wants of travellers and residents.

ONYX has additionally refined the positioning of its 4 core manufacturers to strengthen differentiation and align extra clearly with present market demand:

• Amari has been repositioned within the upper-upscale phase, providing Thai hospitality enriched by native perception and the distinctive character of every vacation spot.
• OZO has developed into an upper-midscale way of life lodge model with enhanced service, designed for contemporary travellers who anticipate a seamless stick with the precise necessities and a contact of elevated consolation.
• Shama continues to concentrate on serviced condominium residing, fostering vibrant communities whereas delivering Pleasure of Residing by way of thoughtfully designed experiences that mix consolation, high quality, and significant way of life for each short- and long-term stays.
• Oriental Residence has been elevated to a extra refined expression of luxurious, the place class is modest, privateness is paramount, and each element is thoughtfully personalised.

This model evolution displays ONYX Hospitality Group’s dedication to creating clearer differentiation in assist of long-term enterprise progress.

Driving Sustainable Progress By way of Regional Growth and Model Power

Constructed on a 60-year legacy, ONYX Hospitality Group stays dedicated to progress by way of regional enlargement, model enhancement and continued organisational growth. Anchored in its Thai roots and world outlook, the Group continues to put regional progress on the coronary heart of its technique as it really works in the direction of changing into one of the best medium-sized hospitality administration firm in Asia- Pacific, whereas delivering sustainable worth to all stakeholders.