Animation push blends innovation with tradition

(China Each day) Tencent Video unveiled 26 new IPs and supplied manufacturing updates on 32 present titles throughout its annual animation launch, which was broadcast by way of a seven-hour on-line livestream on Monday.  

The occasion highlighted the platform’s continued push for unique explorations, worldwide co-productions and net novel diversifications.  

On the worldwide cooperation entrance, Tencent Video and Coolabi Group introduced on June 1, a worldwide co-publishing deal for the blockbuster Warrior Cats, an animated collection tailored from Erin Hunter’s best-selling animal fantasy novels.  

The collection might be produced by Tencent Video in collaboration with animation groups from China, america and the UK.

As well as, the platform’s animated productions have been exploring a variety of genres, together with thriller, suspense, fantasy and mythology, with their visible language showcasing more and more refined conventional Chinese language aesthetic components.  

Notably, these productions are additionally exploring extra prospects in cross-media operations. As an example, the primary season of the web animated collection Lord of Mysteries has obtained optimistic suggestions abroad. Tencent Video has established a deep collaboration with Yuewen Group on the manufacturing, spanning content material improvement and licensed merchandise. A tie-in sport is presently in improvement, and cooperation with Common Studios Beijing has additionally been initiated.  

The second season of the animated collection Slay the Gods is about to premiere quickly, with a theatrical model already within the pipeline. Moreover, the IP has partnered this summer time with manufacturers throughout a variety of classes — together with smartphones, ice cream, espresso, chain eating places and chewing gum — overlaying varied points of each day life, from meals and drinks to style and leisure.

Tencent Video unveils 26 new IPs and manufacturing updates on 32 present titles.
Tencent Video unveils 26 new IPs and manufacturing updates on 32 present titles.