DENPASAR, Bali – Almost seven million vacationers visiting Bali booked their journeys by journey brokers in 2025, highlighting the continued position of journey companies within the island’s tourism trade regardless of the rising reputation of on-line reserving platforms.
Based on the Bali chapter of the Affiliation of The Indonesian Excursions and Journey Companies (ASITA), 6.9 million vacationers used journey brokers to go to the island in 2025. The determine marks a gentle improve from 6.3 million in 2024 and 5.3 million in 2023, whereas 2.1 million vacationers relied on journey companies in 2022 as Bali’s tourism trade continued recovering from the COVID-19 pandemic.
Between January and April 2026 alone, round two million vacationers had already arrived in Bali by journey brokers, suggesting demand for organized journey companies has remained sturdy this 12 months.
ASITA Bali Chairman I Putu Winastra mentioned journey companies accounted for round 65 p.c of worldwide vacationer arrivals to Bali in 2025. He mentioned the figures mirrored continued confidence in journey brokers amongst abroad guests.
To keep up that momentum, journey companies are creating extra numerous and higher-quality journey packages designed to supply contemporary experiences, notably for repeat guests looking for to discover past Bali’s well-known sights.
One in every of ASITA’s key initiatives is selling tourism villages that showcase Bali’s cultural heritage, conventional existence, and pure magnificence. Winastra mentioned integrating these locations into worldwide journey itineraries may assist create jobs and generate new financial alternatives for native communities.
The affiliation can also be encouraging guests to discover northern Bali, together with Buleleng Regency, as a part of efforts to unfold tourism extra evenly throughout the island. Nonetheless, Winastra acknowledged that longer journey instances and restricted lodging choices stay challenges for increasing tourism within the area.
He added that constructing a higher-quality tourism trade requires collaboration between the federal government, tourism companies, small and medium-sized enterprises, and native communities.
“High quality tourism just isn’t solely the federal government’s duty—it’s an ecosystem that requires everybody to work collectively,” Winastra mentioned.
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