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LONDON, July 16, 2026 /PRNewswire/ — New international analysis of 4,000 shoppers finds loyalty programmes now rank among the many greatest drivers of repeat purchases, whereas personalisation stays a serious blind spot for manufacturers.
Shoppers have gotten more and more selective in regards to the manufacturers they keep loyal to, but most entrepreneurs are nonetheless failing to ship personalised experiences that construct lasting relationships, in accordance with new analysis by Dotdigital.
The corporate’s new Buyer Tendencies Index report, partnered with Censuswide to survey 4,000 shoppers throughout the UK, USA, Australia and Singapore. 53% of shoppers surveyed mentioned loyalty programmes are necessary to their future relationship with a model, however simply 15% imagine the advertising and marketing messages they obtain are “very related.”
The findings come as Dotdigital launches Dotdigital Loyalty, a local loyalty answer designed to assist entrepreneurs construct, handle and optimise loyalty programmes straight inside the Dotdigital platform. This new addition connects buyer behaviour, rewards and advertising and marketing automation in a single ecosystem.
The analysis suggests entrepreneurs have a major alternative to strengthen buyer retention via extra clever, personalisedloyalty methods.
Among the many findings:
- 62% of shoppers need points-based loyalty programmes, making them the most well-liked reward mannequin
- 53% need free delivery as a reward, adopted intently by cashback (52%) and free presents or samples (45%)
- 43% need manufacturers to recognise birthdays and anniversaries via unique rewards
- Solely 15% of shoppers imagine the advertising and marketing they obtain from manufacturers is very related
The information additionally highlights important generational and regional variations that entrepreneurs can’t ignore.
Millennials are the technology most motivated by loyalty programmes, with 59% saying they’re necessary or extraordinarily necessary when deciding whether or not to stay loyal to a model. In the meantime, 62% of Gen Z shoppers desire free presents and samples, and 54% of Gen X customers prioritise free delivery and returns.
Regional preferences are equally distinct. 47% of Singaporean shoppers need personalised reductions, 72% of Australian customers cite product high quality as their greatest driver of loyalty, and 43% of UK customers place free delivery and returns on the high of their loyalty want record. Within the US, 46% of shoppers admit they’ve actively elevated their spending merely to succeed in the subsequent loyalty reward.
The business alternative for manufacturers is important.
Trade analysis continues to point out that buying a brand new buyer can price as much as 25 instances greater than retaining an present one. Dotdigital’s analysis reinforces that loyalty programmes are influencing buyer behaviour in measurable methods, with 45% of world shoppers saying they’ve elevated their spending over the previous 12 months to succeed in the subsequent reward tier.
Milan Patel, CEO of Dotdigital, mentioned:
“Buyer acquisition has dominated advertising and marketing funding for years, however retention has turn into one of many greatest development alternatives accessible to manufacturers right now. Our analysis reveals shoppers are prepared to extend spend, keep longer and interact extra deeply when manufacturers reward loyalty in significant, personalised methods.
With Dotdigital Loyalty now stay, entrepreneurs can join loyalty information straight with buyer communications throughout each touchpoint. Mixed with the platform’s Brokers and our MCP server, we’re serving to entrepreneurs use AI to strengthen acquisition, retention and advocacy.”
Dotdigital Loyalty allows manufacturers to construct and handle loyalty programmes natively inside the Dotdigital platform, combining transactional and behavioural rewards with buyer information, advertising and marketing automation and AI-powered personalisation.
Options embody versatile factors incomes, tiered loyalty programmes, rewards administration, analytics and native integrations with Dotdigital and Shopify, with additional ecosystem integrations deliberate.
The launch completes Dotdigital’s related buyer lifecycle proposition, spanning acquisition, retention and advocacy.
Following the acquisitions of Alia, an AI-powered ecommerce pop-up platform, and Social Snowball, an affiliate and influencer advertising and marketing platform for Shopify manufacturers, companies can now purchase prospects, nurture long-term loyalty and switch their most engaged prospects into advocates via a single related ecosystem.
Early buyer adoption is already delivering outcomes.
Sabi Brar, Managing Director at Pacific Packaging Australia, mentioned:
“A devoted loyalty providing had been lacking from Pacific Packaging Australia for a number of years. After reviewing plenty of choices, we selected Dotdigital’s Loyalty answer. Launching PackPoints has been a major step ahead in making a extra partaking buyer expertise. The implementation was simple, the collaboration with the group was glorious, and the programme is already serving to us encourage repeat purchases and strengthen buyer loyalty.”
Notes to editors
Analysis methodology
The findings are taken from Dotdigital’s Buyer Tendencies Index 2026/27. Analysis was Commissioned by Dotdigital and performed by Censuswide amongst 4,000 shoppers throughout the UK, United States, Australia and Singapore.
About Dotdigital
Dotdigital is a buyer expertise and information platform that helps manufacturers purchase, have interaction, convert and retain prospects via related buyer journeys, powered by first-party information, AI and advertising and marketing automation.
Learn the complete Buyer Tendencies Index right here
Discover out extra about Dotdigital loyalty right here
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